In a significant development for their ongoing alliance, acclaimed artist Zendaya and the performance footwear brand On have once again joined forces. This collaboration culminates in the unveiling of the Cloudzone Moon, a groundbreaking new sneaker silhouette that marks Zendaya's inaugural co-designed footwear, alongside a compelling new advertising campaign titled \"Be Every You.\" This strategic evolution within their partnership highlights Zendaya's increasing creative input, moving beyond a mere ambassadorial role to become an integral part of the product's conceptualization and design.
The centerpiece of this exciting release is the \"Be Every You\" campaign, presented through a captivating cinematic short film directed by Bardia Zeinali. In these visuals, Zendaya is meticulously styled by her long-term fashion collaborator, Law Roach. The core message of the campaign revolves around the powerful theme of duality and embracing one's complete self. Zendaya articulates this philosophy in the film, questioning the societal pressures to conform: \"Sometimes, it feels like the world is telling you who to be... Too loud. Too quiet. Too much, but not enough. And maybe at some point, we’ve all tried to choose. But do we really have to?\"
Elaborating on the campaign's deeper meaning, Zendaya shared that for her, movement serves as a fundamental means of self-connection, acknowledging its diverse interpretations across individuals. She emphasized the campaign's personal resonance, viewing it as a poignant reminder of human multifacetedness—the notion that various brilliant aspects converge to form a complete identity. This overarching message underscores the importance of fully embracing every facet of oneself and being authentically present in all personal expressions. The Cloudzone Moon sneakers are now accessible globally through On's online platform and physical retail locations.
The collaboration between Zendaya and On serves as a powerful testament to authentic self-expression and the courage to break free from societal expectations. It inspires individuals to celebrate their unique qualities and find strength in their multifaceted identities, fostering a sense of belonging and confidence within a diverse world.