Empowering Futures: Abloh's Vision Continues with PSG Partnership
A Collaborative Vision for Youth Empowerment and Artistic Development
The Virgil Abloh Archive has initiated a significant partnership with Paris Saint-Germain, a collaboration designed to generate new avenues for young individuals and contribute positively to society. This alliance builds on a shared commitment to nurture burgeoning talent and facilitate engagement in creative pursuits.
Engaging Young Talents Through Inspiring Workshops
The joint effort commenced with a specialized curriculum tailored for students aged 11 to 15, who are active participants in PSG's youth programs. These students engaged in hands-on workshops held at the 'Virgil Abloh: The Codes' exhibition. During these sessions, they personalized PSG shirts and footballs, a process that paid homage to Virgil Abloh's dedication to broadening access and opportunities within the realm of youthful creativity.
The \"Away From Home\" Tee: A Symbol of Cross-Cultural Design and Legacy
To further this noble cause, a special limited-edition PSG T-shirt, conceptualized by the Virgil Abloh Archive, has been introduced. This distinctive garment draws its inspiration from PSG's upcoming 2024-26 away kit and incorporates Virgil's unique design aesthetic. It prominently features a lynx, PSG's emblematic mascot, rendered in the style of a classic American sports emblem. The inclusion of the phrase \"Away From Home\" subtly acknowledges the American designer's profound creative influence within the vibrant Parisian cultural landscape. Shannon Abloh, founder and president of the Virgil Abloh Foundation and the Virgil Abloh Archive, remarked on the profound significance of this partnership, stating that it encapsulates Virgil's core beliefs in community, innovation, and encouraging young people to envision grander aspirations for their future.
Supporting Future Generations Through Impactful Sales Proceeds
The exclusive T-shirt is currently available for purchase through PSG's official online retail platform. Additionally, starting Monday, it will be made accessible in authorized PSG stores and at the temporary Colette pop-up store located within the Grand Palais, coinciding with the duration of the 'Virgil Abloh: The Codes' exhibition. All revenue generated from the sale of these shirts will be channeled directly to the Paris Saint-Germain Endowment Fund and the Virgil Abloh Foundation, specifically to bolster PSG's École Rouge & Bleu initiative, which is dedicated to supporting young people. This partnership stands as a heartfelt tribute to the enduring mission of Virgil Abloh, ensuring his impactful legacy continues to flourish.