A New Era for Iconic Glamour and Inclusivity
Victoria's Secret Fashion Show: A Grand Return and Leadership Shift
Victoria's Secret has officially confirmed the much-anticipated return of its renowned fashion show later this year, alongside a significant change in its creative leadership. This move is a clear indication of the brand's commitment to evolving its image and presentation for a contemporary audience.
Adam Selman: Leading the Creative Renaissance
At the helm of this exciting new chapter is Adam Selman, who was appointed as the brand's Senior Vice President and Executive Creative Director in April. Selman brings a wealth of experience, having previously served as the executive design director for Rihanna's groundbreaking lingerie line, Savage X Fenty. His journey with Victoria's Secret is a personal one, as he began his career there under the mentorship of Zaldy Goco, the visionary behind the legendary Angel wings.
Selman's Illustrious Journey in Fashion Innovation
Selman's career trajectory showcases a diverse and impactful portfolio within the fashion industry. Beyond his initial tenure at Victoria's Secret, he established his own ready-to-wear brand and crafted bespoke red-carpet ensembles, notably designing Rihanna's unforgettable Swarovski crystal-embellished transparent gown for the 2014 CFDA Fashion Awards. His recent work at Savage X Fenty highlights his dedication to inclusivity, where he played a crucial role in expanding the brand's loungewear offerings to a wide range of sizes, from XXS to 4X.
Reimagining the Victoria's Secret Legacy: Past and Present
The Victoria's Secret that Selman rejoins is markedly different from the one he first encountered. While the brand has been actively engaged in a comprehensive revitalization, its recent runway event in October served as a significant step in this direction. This comeback show featured a star-studded lineup, with Gigi Hadid opening the spectacle and the return of iconic figures such as Adriana Lima, Tyra Banks, and Alessandra Ambrosio. Performances by global music sensations like Cher, Lisa, and Tyla added to the allure, though certain traditional elements, such as the famous Fantasy Bra and the signature 2000s-era voluminous hairstyles, were absent.
A Vision for the Future: Blending Heritage with Modernity
As Victoria's Secret prepares for its upcoming fashion show, the precise date remains under wraps. However, Adam Selman is now uniquely positioned to steer the brand towards a new direction. He possesses the distinct advantage of merging the best aspects of Victoria's Secret's storied past with the innovative and inclusive principles he championed at Savage X Fenty. This presents an unparalleled opportunity to foster an environment where valuable inclusivity converges with meticulously designed, comfortable intimate apparel, catering to both long-standing patrons and a new generation of consumers. With Selman's esteemed design expertise and the brand's ambitious forward-looking strategy, Victoria's Secret's ongoing transformation is set on a promising course towards solid ground.