Veuve Clicquot's La Grande Dame 2018, the 25th vintage of its original 1972 blend, pays homage to the formidable Madame Clicquot. In a similar vein, French fashion designer Simon Porte Jacquemus dedicates his brand to his mother, celebrating a significant woman in his life. These two creative powerhouses, united by their shared French heritage and appreciation for everyday beauty, have collaborated to reimagine La Grande Dame 2018 through Jacquemus's distinct aesthetic. This partnership brings forth a unique blend of heritage and contemporary design, elevating the champagne experience.
The limited-edition Veuve Clicquot bottle is a testament to the brands' French roots. It showcases the iconic Veuve Clicquot yellow, symbolizing the sun's brilliance, with an embossed sun-ray pattern and Simon's personal handwritten signature. The bottle is elegantly adorned with a white linen drape, echoing the sophisticated textiles found in Jacquemus's fashion and accessory lines. This thoughtful design seamlessly integrates the visual identities of both brands, creating a collector's item that is both visually stunning and rich in narrative.
Beyond the bottle, Jacquemus contributed to the design of an exclusive cooler, or rafraîchissoir. Drawing inspiration from classical Medici vases, the cooler also incorporates subtle fish motifs, a whimsical trompe l'œil detail that references Simon's personal connection to the French and Mediterranean coastlines. This bespoke piece further enhances the narrative of the collaboration, offering a holistic luxury experience.
Adding another layer of artistry to the collection, master metalsmith Camille Orfèvre, a rare talent in Paris, meticulously crafted silver-plated accessories. Her expertise transformed the vision into tangible, exquisite pieces, each requiring over 40 hours of handcraftsmanship. Consequently, the complete range, including Le Rafraîchissoir, a glass set, and a selection of vintage La Grande Dame bottles (2018, 2012 in Magnum, and 1990, Simon's birth year), is exclusively available upon special request, emphasizing its rarity and bespoke nature.
This exceptional collaboration, the Veuve Clicquot La Grande Dame 2018 Limited Edition by Simon Porte Jacquemus, will debut during New York Fashion Week, bringing a taste of the South of France to the bustling city. Following its New York unveiling, a global campaign, directed by Jonas Lindstrœm and photographed by Jack Davison, will roll out to further celebrate this union of creativity and heritage. The special edition bottle will be available in the US on September 9th, with releases in the UK, Italy, and France scheduled later in the month.
This innovative partnership between Veuve Clicquot and Simon Porte Jacquemus reinterprets the classic La Grande Dame champagne, intertwining the legacies of two pioneering women with a contemporary design sensibility. Through thoughtful details and bespoke craftsmanship, the collaboration offers a unique and luxurious experience that resonates with both connoisseurs and fashion enthusiasts alike.