Subaru's 2026 vehicle range introduces various pricing adjustments and model alterations, with many vehicles experiencing a slight increase in cost due to elevated destination charges. While several models retain their initial manufacturer's suggested retail prices from the previous year, others see substantial price jumps. The notable exception is the discontinuation of the Legacy after 36 years of production.
Key changes for specific models include the 2026 BRZ, which eliminates its entry-level variant, resulting in a starting price increase of $2,675. Similarly, the Impreza no longer offers its base trim, making more affordable options scarce. The Crosstrek introduces a new hybrid option, featuring a 2.5-liter engine paired with an electric motor and a 1.1-kWh lithium-ion battery, delivering 194 horsepower and maintaining robust ground clearance. The Forester gains a Wilderness trim, boasting enhanced ground clearance, a modified continuously variable transmission, and all-terrain tires for improved off-road capabilities. Meanwhile, the Outback undergoes a significant redesign, transitioning into a crossover, which leads to a substantial price increase of $5,640 over its predecessor. The 2026 Solterra electric vehicle sees performance enhancements, including increased horsepower and an extended range from its larger battery, with the Limited trim becoming more affordable. Lastly, the Ascent, a three-row SUV, also experiences a minor price increase, with its Premium trim featuring new black exterior accents and interior upholstery, while the Touring variant receives woodgrain detailing.
These strategic updates across Subaru's lineup reflect a dynamic approach to evolving market demands, incorporating advanced features and design improvements. While consumers may face higher entry costs for some models, the enhancements in performance, styling, and new hybrid options aim to provide added value. The brand's focus on refining its offerings, even if it means discontinuing long-standing models like the Legacy, underscores a commitment to innovation and adapting to future automotive trends, ensuring that Subaru remains a competitive and forward-thinking choice for car buyers.