The automotive landscape is constantly evolving, with manufacturers frequently adjusting their strategies to align with market demands and technological advancements. In a recent development, Subaru has announced changes to its popular Impreza model for the 2026 model year, which will notably impact its pricing structure. The discontinuation of the entry-level trim signals a strategic pivot, effectively positioning the Impreza at a higher starting price point. This adjustment reflects an industry-wide trend where entry-level vehicles are becoming increasingly equipped, often leading to a higher cost for consumers.
This shift means that buyers will find a more refined and feature-rich starting option, as the previously available base model is removed from the lineup. While the increased investment might initially deter some budget-conscious consumers, it underscores Subaru's commitment to delivering enhanced value through a more comprehensive standard features list across its remaining Impreza variants. These changes are poised to reshape consumer expectations for the Impreza, emphasizing improved specifications and technological integration over a lower initial price tag.
Impreza's Revised Pricing Structure
For the 2026 model year, the Subaru Impreza will see a substantial increase in its effective starting price, primarily driven by the elimination of its most affordable trim. This move by the Japanese automaker results in a $3,125 jump in the entry cost for consumers. With the base model no longer available, the lineup will consist solely of the Sport and RS trims, both of which come with a more robust set of standard features. The Sport variant will now begin at $27,790, a $1,125 increase from its previous iteration, inclusive of a $1,195 destination charge. Similarly, the RS model will start at $30,690, reflecting a consistent upward adjustment across the remaining range.
The strategic decision to discontinue the base trim reflects broader industry trends where manufacturers are opting to equip vehicles with more standard features from the outset, thus increasing the perceived value and justifying higher price points. Despite the steeper cost, the Impreza Sport now includes 18-inch dark alloy wheels, an 'SI-DRIVE' performance management system, a sport-tuned suspension, and an eight-speed manual mode for its continuously variable transmission (CVT). Inside, drivers will benefit from an 11.6-inch infotainment display, EyeSight driver-assist safety technology, and wireless Apple CarPlay connectivity. The standard powertrain across both models remains a 2.0-liter naturally aspirated boxer-four engine, generating 152 horsepower and 145 pound-feet of torque, offering a blend of efficiency and reliable performance for daily driving.
Enhanced Features and Options for 2026
The 2026 Subaru Impreza not only boasts a revised pricing structure but also introduces a range of enhanced features and optional packages across its streamlined lineup. The Impreza RS, as the top-tier offering, features a more potent 2.5-liter engine, delivering 180 horsepower and 178 pound-feet of torque, albeit still paired with a CVT. This performance upgrade is complemented by distinctive badging, black exterior accents, and advanced LED headlights, giving the RS a more assertive presence on the road. The cabin of the RS model receives additional refinements, including trim elements that simulate carbon fiber, unique front cloth seats with striking red bolster accents, a wireless charging pad for mobile devices, and aluminum alloy pedal covers, elevating the interior’s sporty appeal and functionality.
Further personalization options are available for discerning buyers. A vibrant Citron Yellow Pearl paint color is a new addition for 2026, accessible for both the Sport and RS trims at an additional cost of $395, allowing owners to express their style. For the Sport trim, an optional package priced at $1,900 enhances convenience and safety, bundling blind-spot detection technology with a power moonroof, providing added comfort and peace of mind. Audiophiles will find a compelling upgrade exclusively available for the RS: a Harman Kardon premium stereo system package. This high-fidelity audio system, priced at $2,070, is packaged with a power moonroof and a power-adjustable driver's seat, ensuring a superior driving experience with enhanced luxury and convenience features.