In a memorable evening in Seoul, Samsung Electronics Chairman Lee Jae-Yong generated a wave of amusement by playfully remarking on the prevalence of iPhones among a gathering crowd. This unexpected observation occurred during a casual dinner with fellow tech titans, Nvidia CEO Jensen Huang and Hyundai Chairman Chung Eui-sun, underscoring the dynamic and competitive landscape of the global smartphone industry, particularly in Samsung's home territory.
The impromptu gathering of these prominent business figures took place at a popular fried chicken establishment near Samseong Station, nestled within Seoul's vibrant Gangnam district. As word spread, a significant number of people converged, eager to catch a glimpse of the influential leaders shaping the future of technology. The atmosphere, initially buzzing with anticipation, took a lighthearted turn when Chairman Lee, observing many individuals capturing photos with their smartphones, humorously inquired, \"Why are there so many iPhones?\"
This query elicited laughter from the crowd, recognizing the irony of the situation. South Korea, after all, is Samsung's primary market, where its devices typically hold a commanding lead. The lighthearted moment quickly went viral across social media platforms, sparking discussions about brand loyalty and market share dynamics.
Data from September 2025, provided by StatCounter, illustrates Samsung's firm grip on the South Korean smartphone market, boasting a substantial 68.19% share. In contrast, Apple Inc. holds 21.44% in the same region. However, the global picture presents a different scenario, with Apple leading at 24.45% and Samsung following with 19%.
Adding context to Lee's observation, Apple had recently announced impressive fourth-quarter financial results. The tech giant reported revenues of $102.47 billion, an 8% increase year-over-year, with iPhone sales alone contributing $49.02 billion to this figure. This strong performance highlights Apple's continued success in the global market, even as it faces fierce competition from rivals like Samsung.
The humorous interaction in Seoul served as a vivid, if anecdotal, illustration of the intense competition within the smartphone industry. Despite Samsung's strong domestic presence, the presence of numerous iPhones among Korean consumers highlights Apple's enduring appeal and strong global market position, a reality playfully acknowledged by one of its biggest competitors.