Post Malone has unveiled his new fashion brand, 'Austin Post,' in Paris, marking a significant entry into the ready-to-wear market. The collection, dubbed 'Season One,' reflects the artist's personal style, blending rugged Western influences with sophisticated Parisian elegance. This venture underscores Malone's evolving creative expressions, moving beyond music to embrace the world of design.
The launch event, held at the historic Pozzo di Borgo mansion, transformed the aristocratic setting into a backdrop reminiscent of the American West. This juxtaposition of cultures and styles defined the collection's ethos, emphasizing authenticity and personal freedom. Malone's commitment to creating clothing that resonates with his own identity and lifestyle is evident in every piece, offering a unique perspective on contemporary fashion.
The Genesis of 'Austin Post' Collection
Post Malone’s fashion venture, 'Austin Post,' made its highly anticipated debut in Paris, kicking off fashion month with a unique blend of rock-star energy and high-fashion sensibility. The collection, dubbed 'Season One,' was unveiled in the opulent setting of the Pozzo di Borgo mansion, once home to Karl Lagerfeld, showcasing a distinct fusion of Western Americana and Parisian chic. This initial offering, conceived by Malone, aims to bring his personal style to a broader audience, reflecting his journey and evolution as an artist and individual.
The collection draws heavily from Malone’s roots and a desire to create garments that are both versatile and deeply personal. It features well-tailored denim, including jeans and jackets, some adorned with phrases like “At First Light” and intricate silver studding. Other key pieces include minimalist suede jackets with corduroy collars and maximalist versions in studded midnight blue velvet. A standout item is a buffalo jacket, embellished with silver and turquoise buttons by Tennessee Turquoise Company, a collaboration that further grounds the collection in authentic Americana. Accessories like Texas boots from Lucchese and eyewear from Jacques Marie Mage complement the rustic yet refined aesthetic. Malone's vision for 'Austin Post' is to offer clothing that can transition seamlessly from everyday wear to special occasions, embodying his belief in individual expression.
Authenticity and Personal Expression in Design
The essence of the 'Austin Post' brand lies in its unwavering commitment to authenticity and self-expression, mirroring Post Malone's approach to his music and public persona. Malone explicitly stated that the collection is a direct extension of himself, designed for comfort and versatility. He envisions his clothing being suitable for a wide range of activities, from driving cattle to performing on stage, emphasizing that the pieces are meant to be worn authentically and without pretense. This philosophy resonates deeply with his fanbase, who admire his candidness and genuine connection to his identity.
Malone’s design philosophy prioritizes comfort and personal choice, challenging conventional fashion norms. He encourages wearers to embrace their individuality, asserting that one should wear what feels right and expresses who they are, regardless of external opinions. This liberating message is central to 'Austin Post,' making the brand more than just clothing, but a statement on personal freedom. The collection, which includes versatile staples and unique statement pieces, is available at a pop-up in the Marais and online, with a foundation collection of tailored silhouettes set to launch globally in New York, further expanding its reach and influence.