Outdoor Style Meets Uncompromising Functionality
The Unlikely Alliance: Forging a Path in Outdoor Innovation
Traditionally, collaborations are a duo, but this venture defies convention. A unique partnership has emerged from the combined efforts of On, a Swiss athletic apparel company, BEAMS, a renowned Japanese menswear brand, and REI, an iconic American outdoor equipment retailer. This 12-item collection, conceptualized around the spirit of a trail-running retreat, encompasses a broad array of products, from specialized running footwear and trousers to comfortable hoodies, practical backpacks, and essential camping equipment like sleeping bags and tents. Each piece integrates the distinct expertise of these global brands, offering advanced technical features infused with a sophisticated design sensibility.
The Genesis of a Groundbreaking Collection: A Journey Through Archives
The origins of this comprehensive collection, simply known as \"On x BEAMS x REI Co-op,\" trace back several years. Following a successful tennis-themed collaboration, On and BEAMS sought to extend their partnership into the outdoor domain. This necessitated a third collaborator with deep roots in outdoor adventure. In the summer of 2023, BEAMS' design team immersed themselves in REI's extensive Living Archive, housed within the company's Seattle headquarters. This archive, meticulously curated by dedicated employees who scoured eBay for vintage jackets, features historical expedition artifacts, original membership documents, and a detailed chronicle of REI's most celebrated products. The BEAMS designers meticulously examined old catalogs, illustrations, and gear to uncover rich sources of inspiration.
Trail Footwear Reimagined: The Cloudultra 3
On has recently refined its technical trail running shoe, the Cloudultra, to optimize it for demanding, rugged terrains. The collaboration introduces a subtly redesigned color palette, making this high-performance shoe feel more exclusive and versatile, suitable even for casual daily wear.
Emblematic Apparel: The Club Hoodie
This hoodie, while not a performance-focused item, integrates mountain illustrations of the Matterhorn, Mount Fuji, and Mount Rainier, symbolizing the collaborative spirit. It is also available in a deep navy hue, offering a classic outdoor aesthetic.
Advanced Comfort: The Explorer Sock Knee High
Experience unparalleled comfort with these knee-high socks, crafted from moisture-wicking, quick-drying merino wool. They are designed to provide exceptional protection and comfort during high-speed treks through dense foliage. An alternative white version is also offered.
Shelter Evolution: The BaseCamp 4 Tent
Inspired by traditional dome tents, REI’s Base Camp model offers enhanced spaciousness and comfort, moving beyond basic outdoor living. It features a dedicated vestibule for muddy footwear and internal storage compartments for communal gear, all presented in a color scheme reminiscent of vintage 1980s outdoor catalogs.
Isabelle Portilla, REI's VP of Co-op brands, emphasized the collection's philosophy: \"BEAMS elevates everyday style, and we aim to extend that same principle to outdoor activities. There is no reason why high-quality technical gear cannot also be visually appealing.\"
A Glimpse into the Past: Archival Inspirations
During their exploration of the Living Archive, the BEAMS team discovered subtle details that profoundly influenced the collection. These included the muted blue tones of an old sleeping bag depicted in a photograph and the striking color-blocking patterns on an 80s-era tent. Max Smith, On’s head of global commercial strategy, noted, \"Their design approach and aesthetic are significantly shaped by this Americana influence. It involves an unwavering dedication to detail, deeply rooted in a precise understanding of heritage, knowledge, and practical experience.\"
Optimized Carrying: The Speed Pack 18L
BEAMS has reinterpreted On's compact daypack, ideal for carry-on travel and urban explorations, by integrating a softer, washed-out black nylon fabric. This bag includes numerous pockets for organized storage.
Rugged Footwear: The Cloudrock Low Waterproof Hiking Shoes
On contributes its Cloudrock hiking shoe to the collection. Its classic brown color evokes traditional hiking boots, while a speckled sole pattern draws inspiration from the enameled mugs often seen at campsites, adding a rustic touch.
Versatile Protection: The Trek Jacket
This jacket features three-layer waterproofing for superior dryness. Its understated color scheme allows for a seamless transition from outdoor adventures to urban environments, avoiding an overly utilitarian appearance.
Headwear Essentials: The Performance Cap
This cap offers essential sun protection and sweat absorption, making a stylish statement for those who appreciate cutting-edge design. It is also available in a navy option.
Superior Sleep: The Zephyr 25 Sleeping Bag
The BEAMS team drew inspiration from a faded sleeping bag found in REI’s archives. This updated version incorporates modern technology, making it exceptionally lightweight, compact, and highly insulated for optimal warmth.
Lightweight Comfort: The Helix Insulated Air Sleeping Pad
While appreciating the aesthetic of vintage outdoor equipment, modern advancements offer superior comfort. This three-inch inflatable sleeping pad, which compresses to the size of a water bottle, provides a comfortable and convenient alternative to traditional, bulky foam pads.
Relaxed Style: The Studio T-Shirt
This loose-fitting, boxy tee is perfect for casual escapes from everyday routines. It is also available in a navy variant, offering a comfortable and stylish option.
Portable Seating: The Flexlight Camp Chair
Become the most comfortable individual at any outdoor gathering, be it a campfire, tailgate party, beach excursion, or backyard event, with this versatile and easily portable camp chair.
Embrace the Outdoors: Available Now
Whether you are preparing for a camping trip, skipping stones by the water, or exploring local trails, the On x BEAMS x REI Co-op collection is now available. Launched on September 25th at 7 a.m. Eastern, this collection invites you to hit the trails in style. Happy adventuring!