Moon Juice, a brand renowned for its magnesium glycinate offerings that support sleep and relaxation, is venturing into cognitive enhancement with its latest product: Neuro Magnesi-Om. This innovative supplement, spearheaded by co-founder and CEO Amanda Chantal Bacon, is specifically designed to tackle brain fog and improve mental clarity. Drawing from her personal struggles with cognitive decline following long COVID, Bacon recognized the critical need for a product that effectively supports neurological transitions, especially those experienced by aging women and during perimenopause. Neuro Magnesi-Om distinguishes itself by utilizing magnesium L-threonate, a form known for its superior ability to cross the blood-brain barrier, ensuring targeted delivery and maximum efficacy for brain health.
Amanda Chantal Bacon, the visionary behind Moon Juice, highlights that while magnesium is often celebrated for its sleep-inducing properties, its broader benefits as a \"master mineral\" are extensive. She points out that the effectiveness of magnesium largely depends on its form, which dictates absorption, tissue targeting, and overall impact. Her personal battle with persistent brain fog and memory issues in 2021, a lingering effect of long COVID, profoundly influenced the development of Neuro Magnesi-Om. Bacon observed a worrying trend of cognitive decline in her family, propelling her to seek a solution. This led to the discovery of magnesium L-threonate, a key ingredient that forms the backbone of the new supplement, offering a proactive approach to maintaining mental vitality.
The choice of magnesium L-threonate for Neuro Magnesi-Om is deliberate, as it excels in penetrating the blood-brain barrier—a protective filter that prevents harmful substances from reaching the brain. According to Bacon, an insufficient amount of magnesium in the brain can lead to deficiencies that impair hormone regulation and cognitive function. Vanessa Coppola, a board-certified nurse practitioner, corroborates this, explaining that Magtein, the patented form of magnesium L-threonate, was specifically developed to enhance brain magnesium levels, thereby improving synaptic density, learning capabilities, and memory. Unlike Moon Juice’s sleep-focused Magnesi-Om, the Neuro version is best consumed in the morning to optimize daytime cognitive performance, offering a mental boost for work or study.
To amplify the benefits of magnesium L-threonate, Neuro Magnesi-Om incorporates a synergistic blend of ingredients. Lion’s mane, an adaptogen, is included for its known capacity to support mental endurance, alertness, and overall mood. Ceremonial-grade matcha, rich in L-theanine and polyphenols, further enhances the formula. Coppola explains that L-theanine promotes alpha wave brain activity, which reduces stress while sharpening attentional control. When combined with low doses of caffeine, it improves sustained attention, multitasking, and working memory without the typical jitters associated with higher caffeine intake. This comprehensive blend ensures balanced cognitive support, fostering stress resilience, focus, and neuroplasticity, making it an ideal daily supplement for mental acuity.
Taking Neuro Magnesi-Om is straightforward: a single teaspoon of the finely milled powder mixes seamlessly into hot or cold water, or even milk for a latte-like experience. Its flavor profile is a subtle blend of earthy and sweet, reminiscent of matcha, and less overtly fruity than some of Moon Juice’s other popular products. Many users report experiencing a noticeable improvement in cognitive function within approximately 30 minutes, leading to enhanced productivity and mental sharpness. This effect can last for several hours, and Moon Juice suggests taking the supplement once or twice daily to extend mental stamina. The ultimate goal, as Bacon puts it, is for users to \"feel like a genius,\" emphasizing the brand’s commitment to empowering women to proactively manage their health and realize that cognitive decline is not an inevitable aspect of aging.