In a compelling fusion of automotive engineering and lifestyle design, MINI John Cooper Works (JCW) and Deus Ex Machina have collaboratively developed two bespoke vehicles. These distinctive cars seamlessly integrate MINI's storied racing legacy with Deus's renowned lifestyle philosophy. Set to make their global debut at the prestigious IAA Mobility 2025 event in Munich, these unique creations promise to capture the attention of enthusiasts and industry observers alike. This partnership transcends vehicle customization, extending into a specially curated apparel collection that echoes the shared ethos of both brands. The collection, which marries high-performance aesthetics with contemporary streetwear trends, will be available worldwide after its initial launch, offering fans a tangible piece of this innovative collaboration.
The Collaborative Automotive Creations
The innovative partnership between MINI John Cooper Works and Deus Ex Machina has culminated in the creation of two extraordinary, one-off automobiles, symbolizing a blend of high-performance engineering and custom lifestyle design. These vehicles are set to premiere globally at IAA Mobility 2025, scheduled for September 6 at the MINI Pavilion in Munich. Each car proudly displays a prominent white “X” on its roof, signifying the joint creative endeavor of the two brands. This distinctive marking underscores the unique nature of this collaboration, highlighting the shared vision and meticulous craftsmanship that define these automotive masterpieces.
Beneath their custom exteriors, both vehicles retain the robust foundation of a MINI John Cooper Works model, yet they offer distinct experiences through their differing powertrains and individual characteristics. The first car is an all-electric JCW J01, boasting an impressive 190 kW (258 hp) power output, embodies a "born of the coast" concept. Its design is influenced by surf culture, featuring graphics and elements that evoke a beach-inspired aesthetic. In contrast, its counterpart, a combustion-engine JCW F66, delivers 170 kW (231 hp) and is described as "forged on the track." This model showcases a sleek, performance-oriented design that pays homage to MINI's precision in motorsport. The styling process for these show cars involved extensive collaboration between Deus Creative Director Carby Tuckwell and designer Matt Willey, who worked closely with MINI's design team, led by Holger Hampf, and Munich-based Designworks. This collaborative effort ensured that both the interior and exterior of the vehicles harmoniously combined artistic flair with rigorous technical standards, resulting in two unique and complementary characters unified by their shared proportions, signature color blocking, and custom finishes.
Exclusive Apparel Line and Global Reach
Beyond the realm of automotive innovation, the synergy between MINI JCW and Deus Ex Machina extends into a distinctive apparel range. This unisex capsule collection, infused with the collaborative spirit of the automotive projects, is poised for its official unveiling at the IAA Mobility event on September 6, 2025. It embodies a meticulously crafted synthesis of precision engineering, classic style, and an unwavering commitment to detail, traits intrinsic to both brands' identities.
The collection stands as a testament to thoughtful design, utilizing premium materials and tailored construction to bridge the divide between the dynamic world of motorsport and the relaxed aesthetic of modern streetwear. Each piece is designed to reflect the performance-driven heritage of MINI John Cooper Works while incorporating the authentic, free-spirited vibe of Deus Ex Machina. After its inaugural presentation in Munich, this highly anticipated apparel line will become available to a worldwide audience, expanding its reach through Deus Ex Machina's global distribution channels. This broad release strategy ensures that fans and fashion enthusiasts across the globe will have the opportunity to acquire these exclusive items, celebrating the unique partnership and shared creative vision between these two iconic brands.