A new frontier in trail running apparel is here, where peak performance meets a striking visual identity. Mental Athletic and Salomon have united to introduce the “Driftform” collection, a joint venture that redefines the sport as an artistic and cultural expression. This partnership marries Salomon's established technical expertise with Mental Athletic's modern vision, harmonizing the raw splendor of nature with urban sophistication.
The collection is grounded in two fundamental pillars: exceptional functionality and a bold visual language. Every item, from the cutting-edge ULTRA GLIDE 3 footwear to the accompanying apparel and accessories, incorporates Salomon’s proven technologies, guaranteeing unparalleled technical precision. This performance-driven foundation is then enhanced by Mental Athletic’s unique design philosophy—a stark black-and-white palette featuring precise cuts and typographic elements that symbolize the interplay between the wilderness and human movement. For many years, elite ultrarunners, including notable figures such as Ryan Sandes, ingeniously modified their tops by cutting holes to alleviate extreme heat and sustain their performance. Building on this legacy, the Salomon design team, who initially worked with Sandes on a prototype for his historic Western States triumph, has now collaborated with Mental Athletic to reinvent this concept. The resulting co-branded tank top celebrates the authentic, original spirit of the sport while utilizing advanced materials and design techniques to regulate body temperature in challenging conditions.
To mark the launch of this innovative collection, a captivating creative campaign was filmed in Cameroon. This campaign not only highlights the thrill of the race but also focuses on the local communities and the enchanting, almost mythical landscapes that surround them. This deliberate storytelling choice imbues the collection with a sense of genuine authenticity, positioning trail running as a profound cultural act that forges connections between individuals and their environment. The collection will be available starting September 23 in Milan, followed by an online release on October 1 through both Salomon and Mental Athletic's official platforms.
This innovative collaboration between Mental Athletic and Salomon exemplifies how design can transcend mere utility, merging athletic prowess with aesthetic sensibility. It's a testament to the idea that true innovation emerges when diverse disciplines converge, creating products that not only enhance performance but also inspire a deeper appreciation for the journey and the spaces we inhabit. By honoring the past and embracing contemporary vision, this collection encourages us to push boundaries, both physically and creatively, reminding us that every stride taken in pursuit of our goals is a step towards a more connected and meaningful experience.