Mazda's prominent three-row SUV, the CX-90, is poised for a price increase with its 2026 iteration. While this vehicle may not be the brand's highest-selling model, it has demonstrated growing popularity, with sales rising by nearly 24% in the first half of 2025. This upcoming price adjustment, varying from modest to substantial across different trim levels, presents a strategic consideration for consumers: should they embrace the newer model year's enhancements, or leverage the attractive savings available on the remaining 2025 stock?
For the 2026 model year, the Mazda CX-90 will feature updated pricing, with increases ranging from $380 to $1,805 depending on the specific trim. The base 3.3 Turbo Select will now begin at $38,800, while the top-tier PHEV Premium Plus is set to reach $58,500. This upward revision in cost prompts a re-evaluation of value, especially when considering the current availability of 2025 models at reduced prices. Online listings, such as those on Cars.com, reveal that many 2025 CX-90s are still available and are being offered with considerable reductions, making them a potentially more economical choice for discerning buyers.
The price discrepancies between the 2025 and 2026 models are particularly noteworthy for certain trims. For instance, the 2025 3.3 Turbo Select can be acquired for as little as $35,354, representing a saving of over $3,000 compared to its 2026 counterpart. Similarly, the 3.3 Turbo Preferred Plus is frequently listed with an average discount of approximately $4,000, with prices starting around $37,360. Other popular variants, including the 3.3 Turbo Premium Sport and 3.3 Turbo Premium Plus, also show consistent price reductions, often $3,000 less than the upcoming models, with starting prices in the mid-$40,000s and extending into the high $50,000s based on features.
While the 2026 CX-90 introduces several new features, such as integrated Alexa voice commands, revised packaging that makes previously optional features standard, and a new Polymetal Gray Metallic paint option, these additions come at a higher cost. Furthermore, higher trims in the 2026 lineup boast upgraded seating materials, enhanced safety systems, and improved lighting, aiming to deliver a more refined experience. However, the financial benefit of choosing a 2025 model, particularly for trims like the Turbo Preferred Plus and Turbo Premium Plus, remains significant, potentially saving buyers thousands of dollars even before factoring in additional dealer incentives or financing promotions.
Ultimately, the choice between a 2025 and 2026 Mazda CX-90 hinges on individual priorities. Those prioritizing the latest technological advancements and interior luxuries might lean towards the 2026 model. Conversely, budget-conscious consumers seeking substantial savings without compromising significantly on essential features will find the remaining 2025 inventory to be an exceptionally attractive option, offering considerable value in the current market.