Embrace Your Inner Radiance: Marianna Hewitt's Blueprint for Effortless Living and Lasting Beauty
A Life of Ease: Marianna Hewitt's Approach to Entrepreneurship and Well-being
Marianna Hewitt, the visionary behind Summer Fridays, embodies a philosophy of effortlessness that extends from her personal life into the very essence of her brand. Since its inception in 2018 alongside co-founder Lauren Ireland, Summer Fridays has become synonymous with a relaxed, yet effective approach to beauty, offering gentle, hydrating skincare and makeup designed for simplicity and aesthetic appeal. The brand continues to innovate, recently introducing a luminous Blush Butter Balm, a fresh Pink Guava Lip Butter Balm, and radiant Bronzing Drops, all aimed at enhancing natural glow. With Summer Fridays now reaching international markets, Marianna's life is a constant journey, often flying between her Los Angeles home, New York for L'Academie, and leisure trips to Paris, all while sharing glimpses of her travel and lifestyle with her extensive Instagram following.
Cultivating Inner Peace: Marianna's Morning Rituals and Holistic Habits
Despite a packed schedule that includes product development, campaign reviews, and back-to-back calls, Marianna intentionally carves out time for focused tranquility. Her mornings are anchored by the "three Ms": matcha for energy, movement for vitality, and meditation for clarity, setting a serene tone for the day. Her skincare routine is equally straightforward, emphasizing simplicity and efficacy. A keen observer, Marianna continuously seeks inspiration from podcasts and integrates new wellness practices that resonate with her, prioritizing her well-being above all else. This mindful approach allows her to maintain composure and grace, reflecting a profound dedication to self-nurturing.
Effortless Style: Blending California Comfort with Parisian Polish
Marianna's personal style is a harmonious blend of laid-back Californian comfort and refined Parisian chic. She favors elegant, adaptable essentials that transition seamlessly from morning engagements to evening affairs. Her beauty routine mirrors this understated elegance, focusing on a minimalist approach for daily wear. She often opts for air-drying her hair to preserve its health and embrace its natural texture, complementing it with minimal makeup staples: a touch of concealer, lip liner, and her signature Lip Butter Balm. This effortless aesthetic underscores her belief in enhancing natural features with minimal fuss.
Essentials for a Vibrant Day: Marianna's Beauty and Wellness Toolkit
Marianna generously shares her trusted beauty and wellness companions that equip her for demanding days. These essentials range from compact items she carries for on-the-go refreshers to foundational products that ensure her vitality and preparedness, no matter her location. Her curated selection highlights her practical yet luxurious approach to self-care, proving that true radiance comes from a blend of thoughtful habits and high-performing products.
Embracing Joy: Small Delights for Enhanced Mood
Central to Marianna's well-being is her "joy list," a compilation of small, uplifting activities. Sunlight tops this list, and living in Los Angeles provides ample opportunity for her to step outside, breathe fresh air, and find rejuvenation. She often combines this with a walk or meditation, finding that physical movement amplifies the positive effects. These moments of connection with nature, often accompanied by her APL Zipline sneakers and Oura ring, are crucial for her mental and emotional equilibrium.
Daily Boosts: Hydration and Rest for Optimal Performance
Marianna prioritizes internal balance through daily supplementation. Electrolyte drinks, particularly Ultima's, are a staple, ensuring she stays hydrated and balanced throughout her busy days filled with meetings and constant motion. For evening unwinding, Moon Juice's Magnesi-Om powder aids in relaxation and promotes restorative sleep. She firmly believes that consistent morning and evening routines, coupled with quality sleep, form the bedrock of her ability to navigate her demanding schedule with energy and a sense of well-being.
The Art of Subtlety: Marianna's Quick and Polished Makeup Routine
Marianna's makeup philosophy is centered on achieving a polished look with minimal effort. Her routine revolves around skincare-infused makeup hybrids that are simple to apply without requiring precision. She begins with Summer Fridays Sheer Skin Tint for a lightweight, "your skin but better" finish. This is followed by Hourglass's blurring concealer for effective yet non-cakey coverage, perfect for quick touch-ups. A simple curl of the lashes, a sweep of mascara, and a brow gel complete the eyes. Her lips are enhanced with Victoria Beckham Beauty's Lip Definer and a nourishing balm, providing an instant touch of refinement. A creamy blush adds a healthy flush, and for events or meetings, a setting spray ensures lasting perfection.
Hair Health: Nurturing Locks for a Pinterest-Perfect Look
Marianna's hair has graced countless Pinterest boards, showcasing a range of rich brown shades over time. Given her frequent coloring, maintaining hair health is paramount. Her routine is meticulously designed to nourish her tresses, particularly between styling events. She integrates a scalp-cleansing shampoo, a deeply hydrating conditioner, a leave-in detangler, and Rōz's hyaluronic acid-infused hair milk, which she considers essential for air-dried hair. This product smooths, defines, and keeps her hair hydrated and healthy without weighing it down, creating the effortless, soft texture she adores.
Voluminous Blowouts: Achieving Confidence with Signature Style
For her signature voluminous blowout, a style that always boosts her confidence, Marianna relies on a specific regimen. She starts with a volumizing shampoo and conditioner, followed by a volumizing spray at the roots for added lift. Her tools of choice are either the Dyson Airwrap or the Mane medium round brush, both of which help her achieve shape and bounce. This meticulous yet effective approach ensures her hair always looks its best, reflecting her dedication to a polished appearance.
The Hydration Imperative: Marianna's Skincare Secret for a Dewy Complexion
For Marianna, maintaining skin and lip hydration is non-negotiable; dryness is her ultimate beauty faux pas. Her morning routine begins with cleansing, followed by Summer Fridays Jet Lag Eye Patches, which she applies while getting ready to instantly depuff and awaken her eyes. After removing the patches, she locks in moisture with a hydrating mist and the accompanying Deep Hydration Serum. On days when she feels particularly tired, she uses an ice cube for a quick cryotherapy boost. Her final, essential step is the lightweight, dewy ShadeDrops Mineral Milk SPF, providing daily sun protection and a radiant finish, ensuring her skin is always nourished and protected.