Rebecca Hessel Cohen, the creative force behind LoveShackFancy, envisioned a clear direction for her Spring 2026 collection: a modern interpretation of prairie romance. This collection aligns with the prevalent Western-style fashion trend seen across recent runways, yet Cohen infuses it with her signature hyper-femininity. Garments include suede micromini shorts adorned with ruffle trims, intricately crafted lace V-neck crop tops, and calico patterns transformed into bralettes and corsets. A traditional piano shawl is ingeniously reimagined as a semi-sheer, hip-hugging maxi dress, showcasing the brand's playful approach to revealing skin, a departure from conventional American sportswear's emphasis on ease. Cohen describes the collection as an 'homage to the American girls,' referencing muses like Kate Hudson, who was recently spotted in a vibrant pink LoveShackFancy dress.
The launch of this collection strategically coincides with LoveShackFancy's expansion into the Western and Southern regions of the United States. These areas, where cowboy boots are a wardrobe staple, are proving fertile ground for the brand. Cohen has already inaugurated a store in Aspen, where suede jackets are a consistent sell-out, and established multiple locations in Texas. Her brand continues its growth trajectory with plans to scout additional locations in Colorado, solidifying its presence in key markets that resonate with its Western-inspired yet distinctly feminine aesthetic.
While Cohen's foray into the modern Western genre subtly acknowledges the influence of designers like Ralph Lauren, whose vintage calico corset recently made an appearance on Ice Spice, her designs retain an unmistakable originality. Her brand's core design principles—pink hues, delicate bows, intricate lace, voluminous tulle, and floral motifs—are evident throughout the collection. A closer inspection of pieces like the patchwork crochet dress reveals that at least three of these five foundational elements are consistently integrated, underscoring the brand's unique and consistent identity. This collection celebrates a joyful, adventurous spirit, reflecting a contemporary femininity that is both bold and beautiful.