Taking the helm at Loewe, Jack McCollough and Lazaro Hernandez faced the unique challenge of evolving a brand that was already flourishing. Under its previous creative direction, Loewe had achieved significant growth, transforming into a prominent luxury fashion house known for its distinctive aesthetic. The task for the new co-creative directors was to infuse their own creative identity into an already successful brand while maintaining its established appeal.
Their inaugural collection, presented in Paris, offered a compelling answer to this challenge, demonstrating a seamless fusion of their American roots with Parisian elegance. The duo, known for dressing the cosmopolitan New York woman, brought a sophisticated urban edge to Loewe's Spring/Summer 2026 line. Key elements included innovative leather treatments that mimicked classic denim, knit polos in vivid primary colors, and bomber jackets that subtly revealed glimpses of skin, blending sportiness with a hint of allure. Sculpted 3D jackets accentuated the figure, complementing unique rubber court shoes paired with colorful ankle socks, adding a playful yet chic dimension to the collection. Additionally, 3D-printed towel dresses were reimagined with hand-painted artistry, and asymmetric dresses in bold red and yellow reaffirmed the brand's vibrant color palette.
The collection concluded with a triumphant standing ovation, a powerful endorsement from an audience filled with long-standing friends and supporters. McCollough and Hernandez, presenting a unified front, radiated confidence and optimism, reflecting the positive reception of their work. Their debut collection successfully honored Loewe's illustrious past while boldly charting a course for its future, blending respect for tradition with innovative design and a fresh perspective.
This collection marks a new chapter for Loewe, demonstrating that true creativity lies in the ability to respect heritage while fearlessly embracing innovation. It underscores the idea that growth and evolution are constant, even for the most established brands. The optimistic reception highlights the power of fresh vision and collaborative spirit in driving artistic and commercial success, inspiring a future where fashion continues to push boundaries and captivate audiences with renewed energy and purpose.