Loewe, a brand synonymous with exceptional craftsmanship since its establishment in 1846, is expanding its legacy into the world of perfumery with the exclusive launch of its \"Crafted Collection.\" This new line of fragrances is a testament to the Spanish house's unwavering commitment to superior materials and meticulous design, extending the brand's core values from its ready-to-wear and home items to its latest aromatic creations. Developed by the skilled perfumer Nuria Cruelles, these scents are poised to offer a fresh perspective on traditional ingredients, elevating them into unique and contemporary olfactory experiences.
Nuria Cruelles, the nose behind Loewe's innovative fragrances, describes the \"Crafted Collection\" as a celebration of artisanal work. Her approach centers on transforming familiar elements—iris, vanilla, and oud—into something truly distinctive. Instead of aiming for a predetermined mood, Cruelles allowed each individual composition to subtly reveal its essence, emphasizing a sculptural quality in the selection and blending of ingredients. This philosophy underscores the brand's deep respect for its origins as a collective of leather artisans, where quality and tailored design have always been paramount.
The meticulous process of creating these fragrances spanned over two years, beginning with the rigorous selection of the finest ingredients. Cruelles explains that choosing the right ingredients is half the battle; the subsequent challenge lies in discovering innovative ways to highlight their beauty through contrasting notes. For instance, the Iris Root eau de parfum, built upon the creamy foundation of iris rhizome, is invigorated by the addition of Timut pepper, which introduces a zesty, grapefruit-like aroma, complemented by herbaceous violet.
Another notable scent in the collection is the Roasted Vanilla eau de parfum. While vanilla often evokes nostalgic memories of home baking, Cruelles aimed to subvert expectations. Her creation delves into the raw, animalic, and dry qualities of the vanilla vine, blending it with oakwood and various spices. The result is a fragrance that offers a tonic-like sweetness while retaining the comforting warmth characteristic of vanilla, presenting a sophisticated and unconventional interpretation.
The Bittersweet Oud eau de parfum completes the collection, drawing inspiration from Cruelles's studies in perfumery in Dubai, where she developed a deep appreciation for the enigmatic nature of oud. In keeping with Loewe's tradition of innovation, this scent features an unexpected twist: sweet orange is incorporated to create a rich yet zesty aroma that defies conventional expectations, offering a truly distinctive olfactory journey.
Each fragrance in the \"Crafted Collection\" is housed in a sculptural flask, reminiscent of hand-blown glass and adorned with naturally formed bubbles, topped with a granite cap. Cruelles views these bottles as works of art, believing that they will be cherished long after the perfume is used. She encourages individuals to close their eyes when experiencing these scents, allowing for a deeper, more connected appreciation of each unique composition, highlighting the personal and evocative power of perfume.