A new contender in golf and menswear, LATE NINE, based in Sweden, introduces its debut collection that artfully marries the cultural vibe of the late 1990s and early 2000s golf style with a distinct Scandinavian minimalist philosophy. This innovative approach, championed by co-founder Maxim Lundh, aims to create apparel that transcends the golf course, offering versatile wearability in various settings. The brand's commitment to quality is evident in its selection of high-end natural materials, ensuring both comfort and a luxurious feel.
The collection showcases a thoughtfully curated range of essential wardrobe items, meticulously crafted for the modern individual. For instance, the trousers are fashioned from 100% wool, featuring elegant double pleats that allow for unrestricted movement without compromising on sophistication. The polos, made from a substantial cotton/viscose ribbed jersey, boast a relaxed fit with subtly extended sleeves and dropped shoulders, embodying a laid-back yet refined aesthetic. Additionally, the knitwear, crafted from ultra-fine merino wool, provides lightweight warmth suitable for transitional seasons, while a water-repellent cotton-blend windbreaker with metal hardware and a buttoned placket completes the nostalgic nod to '90s fashion.
Reflecting its premium craftsmanship and material choices, LATE NINE's collection is positioned at a higher price point. Individual items such as the windbreaker are priced at $515 USD, trousers at $430 USD, and polos at $275 USD, with the Orbit and Twilight Caps available for $70 USD. This collection is now accessible for purchase on LATE NINE’s official website, inviting consumers to explore a fresh perspective on golf and contemporary menswear that values understated elegance and functional design.
LATE NINE’s entry into the fashion world emphasizes that style and utility can coexist harmoniously, promoting a philosophy where apparel is not merely clothing but an extension of one’s identity and lifestyle. The brand encourages consumers to invest in pieces that offer enduring quality and timeless appeal, reflecting a shift towards conscious consumption and appreciation for design integrity.