Jeep Korea has introduced a captivating new special edition, the Wrangler Unlimited Sahara Fathom Blue Edition, designed exclusively for the South Korean market. This limited-production model, characterized by its stunning deep navy paintwork, marks the culmination of Jeep Korea's \"Color My Freedom\" trilogy for 2025. With only 30 units available, divided between 20 Wrangler Unlimited Sahara hardtops and 10 Gladiator Rubicon models, this release emphasizes exclusivity and tailored design to resonate with local consumers.
The Fathom Blue shade was specifically chosen to convey a sense of \"Quiet Freedom,\" symbolizing tranquility and depth while upholding Jeep's renowned adventurous spirit and rugged capability. Actor Kang Ha-neul, serving as Jeep's brand ambassador in Korea, personally selected this distinctive color and became its inaugural owner, adding a celebrity endorsement to its launch. This strategic move highlights Jeep's commitment to infusing emotional appeal into its vehicles, transforming them into statements of lifestyle and personal expression, particularly in markets where customization and unique offerings are highly valued.
Both the Wrangler and Gladiator Fathom Blue Editions are equipped with the innovative Mopar Sunrider Flip Top, providing an open-air driving experience similar to a soft top, yet retaining the structural integrity of a hardtop. This feature caters to drivers who desire versatility without compromising safety or comfort. The Wrangler variant is powered by a 2.0-liter turbocharged \"Hurricane4\" engine, delivering 272 horsepower and 295 pound-feet of torque, paired with an eight-speed automatic transmission and Jeep's Selec-Trac 4WD system. The Gladiator Rubicon, on the other hand, boasts a 3.6-liter Pentastar V6 engine, producing 284 horsepower, also mated to the same eight-speed gearbox.
The pricing for these exclusive models starts at approximately $59,000 for the Wrangler and $62,000 for the Gladiator. Jeep has confirmed that these Fathom Blue editions are strictly for the Korean market, with no plans for a global release. This localized strategy underscores Jeep's increasing focus on regional preferences and its endeavor to create unique product lines that cater to specific consumer tastes. The introduction of such distinct colors is a recurring theme for Jeep, following past successful color experiments like the reintroduction of Reign Purple for both Wrangler and Gladiator models. These initiatives are part of a broader strategy to maintain high consumer interest and emphasize personalization within its lineup.
This launch comes at a time when Jeep faces scrutiny regarding vehicle quality in other regions, with recent recalls affecting a significant number of Wagoneer and Grand Wagoneer SUVs due to issues with trim pieces and hybrid models experiencing power loss risks. Against this backdrop, the Fathom Blue Edition's debut in Korea serves as a testament to Jeep's dedication to quality craftsmanship, exclusive design, and brand rejuvenation, aiming to rebuild excitement and reinforce its brand image through unique, high-quality offerings.