Hyundai's high-performance 'N' division is on the cusp of a significant expansion, with plans to grow its lineup to more than seven models by 2030. This strategic move aims to push the brand's global sales for its sporty vehicles past the 100,000 unit mark. The commitment underscores Hyundai's ambition to cater to a broader audience seeking performance-oriented driving experiences, encompassing both traditional gasoline and electric powertrains.
Hyundai N Division Gears Up for Substantial Growth with New Models and Technologies
In a bold declaration, Hyundai has revealed its ambitious plans to expand its high-performance 'N' vehicle portfolio to over seven models by the close of the decade. This initiative follows the recent debut of the Ioniq 6 N electric sedan, signaling a strong push into the electric performance segment. The current N lineup, comprising the gasoline-powered i20 N, i30 N, and Elantra N, alongside the electric Ioniq 5 N and Ioniq 6 N, already features five distinct models. To reach the target of surpassing seven models and achieving over 100,000 global sales, Hyundai is clearly preparing to introduce at least two new additions.
While the specifics of these upcoming models are largely kept under wraps, industry speculation points to several exciting possibilities. The production version of the N Vision 74 concept is anticipated, likely as a limited-edition supercar rather than a mass-market offering. This suggests Hyundai is looking to establish a halo N model at the pinnacle of its performance range. For the European market, a return of N-badged gasoline cars is being considered, potentially integrating hybrid powertrains to comply with stringent emissions regulations. This could pave the way for a partially electrified Kona N or even a Tucson N, leveraging the widespread popularity of compact crossovers.
Furthermore, the recently unveiled Three Concept hatchback, which is set to evolve into the production Ioniq 3, presents a compelling candidate for an N variant, given its sporty aesthetics reminiscent of the Veloster. The prospect of an N version for the full-size Ioniq 9 SUV also remains open, especially considering Kia's successful introduction of the EV9 GT, indicating a market for high-performance electric SUVs. It is crucial to note that Hyundai's expansion strategy focuses on full-fledged N cars, distinguishing them from the N Line versions, which primarily offer cosmetic and minor performance enhancements akin to BMW's M Sport Package.
A Glimpse into the Future of High-Performance Motoring
Hyundai's aggressive expansion strategy for its N performance division is a testament to the evolving automotive landscape, where performance and sustainability are increasingly intertwined. The move to diversify the N lineup with both traditional and electrified options reflects a keen understanding of market demands and regulatory pressures. This not only promises exhilarating driving experiences for enthusiasts but also showcases Hyundai's engineering prowess and commitment to innovation across its entire vehicle range. The pursuit of over 100,000 global N sales by 2030 indicates a clear vision for the brand's performance arm, positioning it as a serious contender in the high-performance segment and offering exciting prospects for the future of motoring.