Tobias Ulmer’s label, HYACYN, while forward-looking in its approach, has taken a reflective journey to the past for its latest ready-to-wear offering. The new 2025/2026 collection, aptly named “STURM UND DRANG,” draws inspiration from the influential late 18th-century German literary and artistic movement. This range reimagines that era's rebellious spirit through HYACYN’s distinctive aesthetic.
The essence of “STURM UND DRANG” was a departure from conventional norms and established authority. Ulmer aims to encapsulate this same defiant energy in his collection, stating in the collection notes, “Rejecting conformity while finding beauty in tension.” The runway presentation showcased a compelling interplay of contrasts, featuring voluminous outerwear alongside precisely tailored leather pieces and graphics with a distressed finish. The event also attracted a notable front-row audience, including prominent figures from the music industry such as Bktherula and Destroy Lonely.
Further enhancing the collection's narrative, Artist Isaiah Davis contributed a “Door Installation,” described in the notes as “a symbol of privacy and dignity in a world where some try to break that door down — dictating how we should live or feel.” This artistic collaboration underscored HYACYN's commitment to defending personal individuality. The collection’s debut at New York Fashion Week solidifies its place as a thoughtful and visually striking exploration of rebellion and self-expression within contemporary fashion.
HYACYN’s \"STURM UND DRANG\" collection masterfully bridges historical inspiration with modern design, presenting a powerful statement about artistic freedom and personal identity. By embracing the rebellious ethos of its namesake movement, the brand encourages a deeper appreciation for creative expression and non-conformity in an increasingly standardized world. This collection serves as a reminder that true innovation often stems from challenging existing boundaries and celebrating the unique spirit within each individual.