A notable collaboration between acclaimed designer Hiroshi Fujiwara and Starbucks Japan has resulted in the introduction of a distinctive new beverage, the \"BBTEA by FRAGMENT,\" coupled with an exclusive reusable cup. This initiative marks another chapter in their ongoing partnership, presenting a unique fusion for beverage enthusiasts. The newly introduced drink is conceptualized as a harmonious blend of coffee and tea elements, tailored to offer a novel taste experience. This release underscores a commitment to both innovative taste profiles and eco-conscious consumer choices, exclusively available at a prime location in Tokyo.
This latest offering, dubbed \"BLACK BLACK TEA\" or \"BBTEA by FRAGMENT,\" is a testament to Fujiwara's personal taste, described by him as a perfect hybrid concoction. The drink artfully combines a robust black tea foundation with subtly roasted espresso, creating a deep and complex base. To enhance its appeal, the beverage is crowned with a delicate vanilla-infused syrup and a touch of fresh cream, imparting a gentle sweetness that beautifully complements the tea's characteristics. This thoughtful composition aims to deliver a comforting yet invigorating experience.
Complementing this innovative drink is the specially designed \"FRGMT MYST\" reusable cup. This eco-friendly accessory prominently features FRAGMENT's signature Thunderbolt Mark alongside the well-recognized Starbucks emblem, symbolizing the convergence of two distinct brands. The cup serves not only as a vessel for the \"BBTEA by FRAGMENT\" but also as a statement of sustainable consumption, encouraging patrons to embrace reusability in their daily routines.
Fujiwara expressed his enthusiasm for the project, stating his desire to create a beverage that he personally would enjoy consuming frequently and on the go. He highlighted the drink's versatility, suggesting it is ideal for any time of day and particularly effective for a refreshing pick-me-up. His personal preference for iced beverages also informed the creation, ensuring it caters to diverse preferences. This unique blend of flavors and the sustainable cup are exclusively accessible at the Starbucks Coffee branch located within MIYASHITA PARK, offering a localized yet globally recognized experience.
This exclusive beverage and its accompanying reusable cup represent a harmonious blend of innovative taste, iconic design, and a nod towards environmental responsibility, available only at the distinguished MIYASHITA PARK location in Shibuya, Tokyo. It's an invitation to experience a bespoke refreshment that resonates with contemporary lifestyle trends and a conscious approach to consumption.