Hailey Bieber recently hosted a glamorous gathering in West Hollywood, drawing together friends and prominent industry figures. The occasion marked her new role as the face of Chase Sapphire Reserve, demanding an attire that seamlessly merged refinement with a touch of daring. For Bieber, this meant embracing the sleek and sculpted designs of Ludovic de Saint Sernin, a choice she revealed to be a deliberate effort to embody both elegance and allure.
Reflecting on her style evolution, Bieber and her stylist Dani Michelle have consistently highlighted a luxurious yet playful aesthetic. This signature look often features business-appropriate skirt suits with unexpected twists from esteemed designers like Saint Laurent and Calvin Klein, or gracefully structured Ferragamo dresses. Never one to rest on her fashion laurels, Bieber has fearlessly experimented with bold colors, such as a vibrant teal Tom Ford-era Gucci shirt, and distinctive patterns, like polka-dot capri pants. Her recent choice of a sandy brown woolen dress, with its form-fitting bustier and high leg split, paired with sharp brown Saint Laurent stiletto pumps, presented a distinctly more sensual and dramatic ensemble, ideal for an evening out. Bieber articulated her personal style as a harmonious blend of classic chicness and a subtle hint of sexiness, an equilibrium she felt this particular dress perfectly achieved.
Beyond her fashion endeavors, Bieber discussed her collaboration with Chase Sapphire Reserve, revealing a long-standing relationship with the bank since her youth. Her campaign, captured by the legendary photographer David Sims, follows in the footsteps of Claudia Schiffer, who also represents both Chase and Rhode. Bieber expressed profound admiration for Sims, noting the consistent reminder of his iconic status during their shoots. She also shared her passion for fashion, diligently following runway trends and planning her wardrobe in advance to incorporate new looks. And just as much as fashion, Bieber confessed her fondness for martinis, transforming her summer preference for lemontinis into the bespoke 'Reservatini'—a spicy variation—for the Chase event, playfully noting the cleverness of its name.
Hailey Bieber's journey exemplifies the power of embracing individuality and authenticity, whether through fashion, professional partnerships, or personal preferences. Her ability to blend diverse elements into a cohesive and captivating personal brand inspires others to explore their own unique expressions. By confidently stepping into new roles and continuously evolving her style, Bieber demonstrates that true influence comes from a commitment to self and an openness to creative exploration, encouraging everyone to find their own blend of elegance and edge.