The global fashion industry is buzzing with new announcements this week, as leading luxury houses and visionary designers unveil their latest campaigns and collaborative projects. From iconic pop stars lending their faces to heritage brands to innovative partnerships pushing creative boundaries, the season promises a captivating blend of artistry, star power, and fresh perspectives. These dynamic initiatives are not only setting trends but also redefining the narratives of modern luxury and individual expression within the dynamic realm of haute couture and ready-to-wear fashion.
Global Fashion's Latest Ventures: Stars, Collaborations, and Striking Campaigns Unveiled
In a thrilling development for the fashion world, the illustrious Maison Margiela has announced pop icon Miley Cyrus as its groundbreaking new ambassador. This autumn, the charismatic singer will headline the brand's highly anticipated Autumn/Winter 2025 advertising campaign. Captured through the lens of the renowned photographer Paolo Roversi, the campaign showcases a series of artful portraits, drawing inspiration from the label's storied heritage. These captivating images feature a distinctive white-overpaint bianchetto technique, a nod to a signature artistic element introduced by the house back in 1989. Cyrus, in a powerful declaration, expressed her profound connection to the project, stating, \"Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one.\"
Meanwhile, the esteemed Saint Laurent house has assembled an impressive roster of celebrated personalities for its Fall 2025 campaign. Under the discerning eye of creative director Anthony Vaccarello and the artistic direction of photographer Gray Sorrenti, the campaign features an ensemble cast including Hailey Bieber, Rosé, Liu Wen, Bill Skarsgård, Song Jia, and Anok, among others. This star-studded lineup vividly highlights Saint Laurent's exquisite leather goods, impeccably tailored suiting, and covetable new accessories, notably the elegant Icarino handbag.
A compelling collaboration is also blossoming between Diane von Furstenberg (DVF) and Henry Zankov. Zankov, who previously honed his craft at DVF for four years before launching his own label in 2020, has reunited with his former mentor for a vibrant new capsule collection. This partnership beautifully merges DVF's iconic prints with Zankov's rich textures and color palettes. The collection is set to debut on September 15 at Bergdorf Goodman, the DVF flagship in the Meatpacking District, and online, with an exclusive pre-sale already accessible.
Adding to the week's fashion highlights, Sarah Burton, in her inaugural campaign as creative director for Givenchy, has chosen a deeply personal approach for the Winter 2025 shoot. Driven by her belief in the \"beauty of all women,\" Burton collaborated with esteemed professionals such as stylist Camilla Nickerson and photographer Collier Schorr. The campaign features a diverse mix of models, including Adut Akech, Vittoria Ceretti, and Kaia Gerber, alongside members of the production crew, capturing authentic, lively moments that underscore the power and collaborative spirit behind the designs.
In a playful yet poignant turn, Christina Ricci, beloved for her iconic portrayal of Wednesday Addams, embarks on a nostalgic journey with Betsey Johnson for their Fall 2025 campaign. Ricci, embracing her inner child, is seen amidst whimsical settings like playground swings and carousels, all while showcasing pieces from the collection. This campaign is a vivid celebration of individuality and authenticity, resonating deeply with the shared artistic ethos of both Ricci and Johnson.
Finally, Maison Alaïa marks a significant milestone with its first-ever entirely outdoor campaign. Creative director Pieter Mulier transported models Loli Bahia and Nastassia Legrand to the windswept northern shores of France. Captured in striking black-and-white by Tyrone Lebon and filmed by Frank Lebon, the campaign's visuals evoke a timeless, almost historical artistry, showcasing Alaïa's Fall 2025 collection. Mulier's vision for the Alaïa woman — \"pure, powerful, raw, free, and at times, even wild\" — is powerfully conveyed against the dramatic coastal backdrop.
This whirlwind of activity in the fashion world truly underscores a dynamic shift towards more inclusive, authentic, and artistically driven narratives. It's inspiring to witness how leading brands are embracing diverse talent and innovative approaches to storytelling, moving beyond conventional boundaries to connect with audiences on a deeper, more meaningful level. The emphasis on collaboration, both with prominent figures and behind-the-scenes teams, highlights a growing appreciation for the collective effort that breathes life into these grand visions. It reminds us that fashion, at its heart, is a powerful form of self-expression and cultural commentary, continually evolving to reflect and shape our world.