The Fall/Winter 2025 collection from FOUND, titled \"Memory, Motif, Motion,\" represents a sophisticated intertwining of classic South Asian artistry and modern American aesthetics. Under the creative direction of Faraz Zaidi, this collection features a range of outerwear and workwear transformed by detailed embellishments, including elaborate embroidery, sparkling sequins, delicate beads, and reflective mirror-work. These pieces, which include items like vintage cowhide garments, worn-effect trench coats, plush fur vests, and distinct tapestry carpenter pants, are presented in a subdued palette of deep reds and browns, reflecting a rich historical depth.
FOUND's FW25 Collection: A Tapestry of Heritage and Modernity
On October 6, 2025, FOUND unveiled its much-anticipated Fall/Winter 2025 collection, following the success of its second Fall 2025 \"Sport\" release. The new collection, dubbed \"Memory, Motif, Motion,\" is a celebration of cultural fusion, specifically highlighting the rich traditions of South Asian craftsmanship within a contemporary Americana context.
Faraz Zaidi, the visionary behind FOUND, articulated that the collection embodies the brand's core duality, harmonizing seemingly contrasting cultures to represent a first-generation identity. This philosophy is evident in garments that serve as \"cultural memory-keepers,\" blending the old with the new.
Pakistani artisans played a crucial role in bringing this vision to life, applying their intricate skills to reimagine classic silhouettes. The collection features a variety of pieces, from refined outerwear to functional workwear, all elevated with layers of meticulous embroidery, sequin work, ornamental beading, and mirror details. Notable items include aged cowhide jackets and pants, stylish distressed trench coats, luxurious fur vests, unique tapestry carpenter pants, and paint-treated corduroys and leather cargos. The deliberate use of a washed-out color palette, dominated by burnt reds and earthy browns, further enhances the collection's historical resonance, suggesting items softened by time and wear.
Zaidi further elaborated on the collection's conceptual depth, explaining that the fabrics are enzyme-washed to evoke a sense of timeworn durability, while metallic embellishments are strategically placed to catch light and adorn surfaces. This juxtaposition creates a dynamic interplay, where garments appear both in a state of decay and development—a powerful metaphor for the cyclical nature of the immigrant experience, characterized by continuous adaptation and renewal. Each piece within the collection narrates a story that is deeply rooted in its origins while simultaneously looking forward to its future.
Sportswear elements continue to be a significant presence, manifested through nylon track jackets and intricately embroidered cotton jerseys. These athletic pieces draw direct inspiration from the vibrant culture of international football, adding a dynamic, contemporary edge to the collection. The complete Fall/Winter 2025 \"Memory, Motif, Motion\" collection is now available for purchase on FOUND's official webstore.
The latest collection from FOUND encourages a thoughtful consideration of identity and heritage in contemporary fashion. By integrating traditional South Asian craftsmanship with American styles, the brand not only creates visually striking garments but also initiates a dialogue about cultural exchange and personal evolution. This approach highlights the importance of preserving historical techniques while continuously innovating, suggesting that fashion can serve as a powerful medium for storytelling and cultural expression.