Ferrari is set to dramatically increase its product pipeline, with plans to introduce an impressive twenty new vehicles over the next five years, from 2026 to 2030. This translates to an average of four new models hitting the market each year. Such a rapid expansion marks a significant shift for the luxury automaker, especially considering its record sales of 13,752 units in 2024. The strategy aims to broaden Ferrari's appeal while carefully preserving its coveted image of exclusivity, focusing on producing more models in smaller quantities rather than a few models in high volumes.
While specific details about all upcoming models remain under wraps, the company has confirmed its first all-electric vehicle, dubbed the 'Elettrica,' is part of this strategic rollout. Industry observers also anticipate the arrival of an updated 296 and an electrified version of the Purosangue SUV, leveraging its adaptable platform for hybrid integration. Additionally, convertible variants of models like the Amalfi and F80 are considered inevitable additions to the expanding lineup, indicating a diverse range of offerings across different segments.
Benedetto Vigna, Ferrari's CEO, has underscored that despite the accelerated production schedule, exclusivity will remain a cornerstone of the brand's identity. He articulated a preference for a wider array of models produced in limited numbers, a deliberate approach to attract a broader clientele without diminishing the brand's prestigious allure. This strategy appears to be resonating well with consumers, as evidenced by pre-orders already filling Ferrari's production slots through 2026, pushing new deliveries into 2027.
The marque currently boasts a substantial active client base of approximately 90,000 individuals who have acquired a Ferrari within the last five years, reflecting a 20 percent increase since 2022. During this period, over 32,000 individuals experienced the thrill of Ferrari ownership for the first time, and collectors have expanded their holdings by about 20 percent, signaling robust growth for the brand.
Interestingly, Ferrari has adjusted its projections for electric vehicle adoption, now anticipating a slower transition than initially foreseen. The company's original goal in 2022 was for EVs to constitute 40 percent of its lineup by the end of the decade; this figure has since been halved. By 2030, Ferrari expects its vehicle mix to comprise 40 percent hybrids, 40 percent traditional internal combustion engines, and only 20 percent fully electric models. This revised outlook highlights an adaptive strategy in response to evolving market dynamics and consumer preferences.
Furthermore, Ferrari is reinforcing its dedication to its iconic V-12 engine, suggesting that future special editions or one-off creations, possibly from its exclusive Icona Series, could feature the revered naturally aspirated 6.5-liter engine. This powerhouse is currently found in models like the Purosangue and 12Cilindri. Such limited-production V-12 vehicles are expected to sell out rapidly, particularly as the era of this legendary engine draws to a close.
A notable evolution in Ferrari's vehicle design is the commitment to a two-pedal layout across all future models. Enrico Galliera, Chief Marketing and Commercial Officer, recently advised enthusiasts seeking a manual driving experience to explore classic Ferrari models. However, Chief Product Development Officer Gianmaria Fulgenzi has hinted at a potential return of the stick shift in an Icona model, fueled by demand from ultra-wealthy clients who desire the tactile engagement of a clutch pedal. If any automaker can command a premium for a manual transmission and still sell every unit, it is undoubtedly Ferrari.
Ferrari's ambitious expansion plan reflects a proactive approach to market evolution, balancing tradition with innovation. The strategy emphasizes a significant increase in model variety, while meticulously maintaining the brand's exclusive image. This involves a carefully curated blend of electric, hybrid, and traditional combustion-engine vehicles, alongside a potential nod to classic manual transmissions for its most discerning clientele. The rapid product development and strong market demand underscore Ferrari's enduring appeal and its strategic positioning for future growth.