Setting the Record Straight: Ferrari's Electric Vision Unwavering
Unveiling the First Electric Horse: A Staged Approach
Three years ago, Ferrari announced its bold foray into the electric vehicle market. The highly anticipated inaugural all-electric Prancing Horse is set for a phased introduction. The journey commences on October 9th with a reveal of its 'technological heart' during the brand's Capital Markets Day. Following this, early 2026 will see a showcase of the interior design concept, culminating in the complete launch later that same year.
Addressing the Rumor Mill: No Second EV Delay
Despite recent reports suggesting a delay, some claiming a double postponement due to 'zero demand,' Ferrari's CEO, Benedetto Vigna, has definitively dismissed these speculations. Vigna clarified that the idea of a second electric vehicle, let alone a delayed one, is baseless, emphasizing that no such model has been officially announced or planned. He highlighted that one cannot delay something that does not officially exist within their product pipeline, although he acknowledged the private nature of internal developments.
CEO's Confidence and Early Impressions of Ferrari's Electric Future
Vigna expressed strong confidence in the success of Ferrari's first electric offering, assuring stakeholders that the project is proceeding without any delays. He shared his personal experience of test-driving a prototype, describing it as an exciting venture. While details remain scarce, the use of Maserati Levante bodies for test mules hints at a grand tourer rather than a traditional supercar, though not necessarily an SUV. Anticipated to be a high-end, low-volume release, with a speculated price exceeding $500,000, this initial EV sets the stage for future electrification.
Strategic Electrification: A Balanced Future
Ferrari's long-term vision for 2030 remains steadfast: electric vehicles are projected to constitute 40% of annual sales, with hybrids accounting for another 40%, leaving 20% for traditional combustion engine models. The legendary V-12 engine will continue to feature in select models like the Purosangue SUV and the new 12Cilindri, enduring as long as regulations permit. This balanced strategy contrasts with some rivals who face challenges or disinterest from their clientele regarding fully electric hypercars, underscoring Ferrari's tailored approach to its discerning market.