Eric Trump, son of former U.S. President Donald Trump, is scheduled to participate in an upcoming shareholder gathering for Metaplanet, a prominent Japanese Bitcoin treasury enterprise, in Tokyo. This engagement highlights the increasing intersection of high-profile figures with the burgeoning cryptocurrency market, especially as companies adopt aggressive digital asset acquisition strategies. Metaplanet's significant growth and its strategic focus on Bitcoin signal a notable shift in corporate investment philosophies, drawing parallels to established players in the crypto space. The event is set to review critical financial proposals aimed at bolstering the company's Bitcoin reserves, reflecting a robust commitment to the digital currency.
The younger Trump's involvement with Metaplanet extends beyond mere attendance; he assumed an advisory role for the firm in March. This appointment underscores a broader strategic push by the Trump family into the cryptocurrency domain. Eric, alongside his brother Donald Trump Jr., co-founded American Bitcoin, a cryptocurrency mining venture that is on the verge of its Nasdaq debut. Asher Genoot, CEO of the company holding a majority stake in American Bitcoin, confirmed Eric Trump's presence at the Metaplanet assembly, an event initially brought to light by Bloomberg.
During the shareholder meeting, attendees will cast votes on a proposal that seeks authorization to issue up to 550 million new shares to international investors. This initiative aims to generate 130.3 billion yen, approximately $884.41 million, with the primary objective of funding additional Bitcoin acquisitions. Metaplanet, which began its corporate life as a hotel operator before pivoting its strategy, has witnessed an extraordinary surge in its stock value, soaring by nearly 760% over the preceding year. The company's shares are actively traded on the Tokyo Stock Exchange, having previously operated under the name Red Planet Japan.
Metaplanet has garnered considerable attention for its ambitious Bitcoin accumulation strategy, which distinctly echoes the aggressive approach pioneered by MicroStrategy, a firm under the leadership of Michael Saylor. In June 2024, Metaplanet publicly announced its intentions to invest over $6 million in Bitcoin, utilizing capital raised through a bond issuance. This strategic maneuver was an integral component of a comprehensive plan to expand and fortify its cryptocurrency portfolio.
By October 2024, Metaplanet further solidified its position in the cryptocurrency market by acquiring an additional 107.91 BTC, valued at close to $7 million. This substantial purchase served to re-emphasize the company's profound conviction in Bitcoin's long-term viability and its potential as a highly valuable asset within its corporate holdings. The consistent and significant investments highlight a deliberate corporate strategy to become a major holder of digital currency.
The appointment of Eric Trump as a strategic advisor to Metaplanet in March 2025 marked a pivotal moment for the company. This announcement coincided with an astonishing 2,152% increase in the company's stock value over the past year, showcasing the market's positive reception to its strategic direction. Trump's advisory role is integral to Metaplanet's overarching mission to accelerate Bitcoin adoption and solidify its standing as a formidable entity in the evolving cryptocurrency landscape. His involvement brings a high level of visibility and a new dimension to the company's public profile.
By April 2025, Metaplanet had ascended to a prominent position among corporate Bitcoin holders, ranking within the top 10 globally, with its digital assets collectively valued at $388 million. Eric Trump publicly lauded this significant accomplishment, emphasizing the company's rapid and impressive trajectory within the crypto sector. As of the latest data from Coingecko, Metaplanet's current Bitcoin reserves stand at 18,991 BTC, amounting to approximately $2.05 billion. Notably, Trump Media & Technology Group Corp., another entity associated with the Trump family, holds the next largest corporate Bitcoin stash, with 18,430 BTC, valued at about $1.99 billion.
The forthcoming shareholder meeting underscores Metaplanet's strategic direction and its ambition to become a leading player in the Bitcoin treasury space. The company's performance, coupled with high-profile endorsements, indicates a strong belief in the future of digital currencies as a core corporate asset.