Celebrate Local Roots: Dime and Molson's Hometown Collaboration Unveiled
A Fusion of Montreal's Finest: Celebrating Local Heritage Through Design
Two prominent Montreal entities, Dime and Molson, have joined forces to introduce an exclusive apparel collection. This collaborative effort serves as a homage to their shared origins and local pride, seamlessly blending Molson's rich historical legacy with Dime's cutting-edge aesthetic.
Artistic Rendition: Reimagining Iconic Logos with a Fresh Palette
The collection showcases a pair of co-branded T-shirts and a meticulously designed mug. A central feature of these items is Dime's distinctive emblem, creatively reinterpreted using Molson's instantly recognizable red, white, and blue color scheme. This innovative combination respects the heritage of both brands while presenting a modern, cohesive visual identity.
Exclusive Release: Where and When to Acquire the Limited Edition Collection
The highly anticipated capsule will make its official debut this Saturday, August 30th, coinciding with the Dime Glory Challenge. Enthusiasts will have the opportunity to purchase items from this special collection at the dedicated Dime Pop-Up-Shop during the event, at Dime's flagship retail location, and conveniently through Molson's online store.