Chopova Lowena's Spring/Summer 2026 collection, dubbed “Cheerlore,” recently made a striking debut at London Fashion Week, reinforcing the brand's reputation for unconventional and vibrant design. The collection is a testament to designers Emma Chopova and Laura Lowena-Irons's ability to infuse their signature chaotic energy with playful elements, creating a distinctive aesthetic that continues to captivate audiences. This season, the brand also unveiled a unique collaboration that seamlessly integrated into their bold vision.
Chopova Lowena Unleashes 'Cheerlore' at London Fashion Week
On a memorable day in September 2025, in the vibrant city of London, fashion enthusiasts gathered for the highly anticipated presentation of Chopova Lowena's Spring/Summer 2026 collection. The event, held during London Fashion Week, commenced with an unusual yet charming welcome, as fuzzy characters greeted new arrivals at the venue's entrance, directing them to unconventional seating arrangements crafted from office chairs and baseball mitts. The atmosphere was charged with upbeat punk music, setting the stage for a collection that was quintessentially Chopova Lowena.
The runway showcased an array of distinctive pieces, including ruffled hoodies crafted from various textured fabrics, paired with intricately pierced skirts and matching handbags. Miniature dresses adorned with crossed chain necklaces added a touch of rebellious elegance, while oversized fur coats with snakeskin accents made a bold statement. The collection masterfully blended diverse prints and patterns, featuring eye-catching varsity jackets, whimsical cat-eared hoodies, and academic-inspired crewnecks. A notable collaboration with Chilly's was also revealed, presenting metal bottles, carabiners, and food containers emblazoned with seasonal motifs, further emphasizing the brand's unique approach to accessories. From cheer-printed tops to chained skirts and bedazzled bras, each garment underscored Chopova Lowena's continued commitment to standing out in the fashion landscape.
Chopova Lowena's consistent push beyond traditional fashion boundaries serves as an inspiring reminder that creativity thrives when designers dare to be different. Their ability to blend seemingly disparate elements into a cohesive and impactful collection challenges perceptions and encourages a more adventurous approach to personal style. This collection not only showcased innovative designs but also highlighted the importance of a brand's unique identity in an ever-evolving industry, proving that authenticity and artistic courage can truly make a statement.