During New York Fashion Week, while attention was largely fixed on the spring/summer 2026 womenswear showcases, Chopard made a significant mark with a dazzling jewelry unveiling. On a recent Sunday evening, the renowned luxury brand hosted an exclusive cocktail event on the 55th floor of One Vanderbilt, dedicated to the launch of its latest Ice Cube collection. This new series represents an evolution of the Haute Joaillerie capsule first introduced in 2024, characterized by its striking balance of sharp, geometric gold lines and exquisitely set delicate diamonds. The sophisticated pieces perfectly complemented the Art Deco-inspired ambiance of the venue, which offered breathtaking views of the Chrysler Building. Caroline Scheufele, Chopard's co-president and artistic director, articulated the collection's essence, stating, \"Ice Cube has always embodied purity and precision. However, with this collection, we have pushed its boundaries further, exploring volume, movement, and expression. My vision was to create pieces that are both wearable and unexpected, akin to modern art for the body.\"
The launch event was a star-studded affair, co-hosted by Scheufele herself, and graced by the presence of notable figures such as Ashley Graham, Emily Ratajkowski, Jodie Turner-Smith, and Normani. Guests mingled amidst the stunning jewelry displays, sipping champagne spritzes and savoring gourmet treats, including caviar-topped chicken nuggets and miniature burgers, curated by Michelin-starred chef Daniel Boulud. The evening's energetic mood was sustained by DJ Mia Moretti, whose musical selections accompanied models adorned in metallic gowns that harmonized with the collection's modular rings crafted from 18-carat gold and diamond tennis bracelets shimmering on their fingers and wrists. Bella Hadid, a brand friend and the face of the ongoing \"Sculpted By Light\" campaign, photographed by Charlotte Wales, shared her admiration: \"I've long admired Chopard for its magnificent craftsmanship and dedication to sustainability. Their designs are incredibly empowering and always instill a sense of confidence whenever I have the privilege to wear one of their creations.\"
Chopard's commitment to the distinctive ice cube motif dates back to 1999, and the recent event underscored the brand's continuing mastery and innovative spirit, elevating this iconic design to unprecedented levels of sophistication and artistry. This collection not only celebrates the brand's heritage but also showcases a forward-thinking approach to luxury jewelry, blending timeless elegance with contemporary design.
This event serves as a testament to the enduring power of innovation and artistry in the luxury sector. Chopard's dedication to meticulous craftsmanship and sustainable practices sets a benchmark for the industry, demonstrating that beauty and responsibility can coexist harmoniously. The unveiling of the Ice Cube collection reinforces the idea that true elegance is found not just in design, but in the values and vision that underpin it. This approach inspires a positive outlook, encouraging a blend of creativity, quality, and ethical consciousness in all endeavors.