Elevate Your Wardrobe: Discover Auter's Signature Outerwear Collection
The Vision Behind Auter: From Red Carpet to Everyday Style
For numerous years, the esteemed stylist Rob Zangardi, alongside his creative partner Mariel Haenn, has been the mastermind behind iconic fashion statements for personalities such as Jennifer Lopez and Gwen Stefani. Zangardi's personal philosophy has always highlighted the transformative power of outerwear, whether it's a trench coat over casual attire or a blazer as a standalone dress. This deeply held belief has now culminated in the creation of Auter, his bespoke outerwear collection.
Introducing Auter: A Collection for the Fashion-Forward
Today marks the official debut of Auter, Zangardi's exclusive collection of coats, featuring luxurious wool, cozy shearling, elegant faux fur, and practical waterproof designs. Priced between $900 and $1,600, the line aims to deliver both essential everyday pieces and striking statement garments. Zangardi shared with Vogue that his initial motivation stemmed from a desire to create coats he personally wanted to wear. He identified a gap in the market for brands that prioritize fashion-first outerwear, underscoring his belief that \"it's what's on the outside that counts.\"
Signature Styles and Thoughtful Details
The inaugural Auter collection showcases several standout designs, including elegantly draped trench coats, classic peacoats with raglan sleeves, and sumptuous faux fur jackets reminiscent of Penny Lane's iconic style. Zangardi's goal was to design coats that are so comfortable and stylish, one wouldn't want to remove them indoors. He emphasizes the subtle sophistication embedded in the details of each piece, aiming for a refined aesthetic. Additionally, Zangardi has incorporated a personal touch by designing matching baseball caps for each coat, reflecting his own signature style and belief that a coordinated hat and jacket complete any ensemble.
Stylist to Designer: A Natural Evolution
While launching his own brand is a fresh endeavor for Zangardi, the transition from stylist to designer is a well-trodden path in the fashion world, with notable examples like Karla Welch and June Ambrose. For Zangardi, this step into outerwear design is a culmination of his extensive experience and a chance to refine his expertise. He views his role as a stylist as elevating a client's individual taste, and Auter allows him to extend this philosophy by creating products that resonate with a diverse clientele.
Anticipation and Early Success
Even before its official launch, Auter has garnered significant attention, with pre-orders already placed by Zangardi's close circle of celebrity and stylist friends. Despite being a nascent label, the excitement surrounding Auter is palpable. Zangardi is particularly enthusiastic about the prospect of a wide array of individuals embracing his designs. He humorously notes his aspiration for all his clients to wear his coats, a dream already partially realized with Jennifer Lopez recently spotted in an Auter creation. He finds immense satisfaction in making the elevated style he provides to high-profile figures accessible to everyone.