CarMax (KMX) has experienced significant stock underperformance over the past one, three, and five years, trailing far behind the S&P 500. This struggle is primarily attributed to challenging market conditions in the used car industry, including squeezed gross margins and decreased demand due to high vehicle prices, alongside intense competition from digital-first rivals like Carvana. Despite a recent dip following disappointing guidance and the unexpected departure of its CEO, the company is actively pursuing a turnaround plan, aiming for substantial cost reductions. The critical question for investors is whether these strategic initiatives, coupled with potential market improvements, can reverse CarMax's fortunes and usher in a new phase of growth and outperformance.
CarMax's Tumultuous Journey: Navigating Market Headwinds and Charting a Path Forward
In recent times, CarMax, a prominent name in the used automobile retail sector, has faced considerable headwinds, translating into a period of prolonged stock underperformance. As of November 29, 2025, an analysis reveals a stark contrast in returns: CarMax's shares have plummeted approximately 56% over the last year, while the S&P 500 witnessed a 13% gain. This disparity extends over longer horizons, with CarMax recording a 43.6% decline over three years against the S&P 500's 68% rise, and a significant 60.5% drop over five years, contrasting sharply with the S&P 500's 86% appreciation.
Several factors have contributed to this challenging environment for CarMax. The used car market, since the early 2020s, has been characterized by compressed gross margins and a notable decrease in consumer demand, largely due to elevated vehicle pricing. Compounding these industry-wide issues, CarMax has grappled with fierce competition from agile, digitally native platforms such as Carvana. While Carvana itself navigated near-bankruptcy in early 2023, it made a remarkable recovery by 2024 and 2025, achieving steady profitability and a phenomenal 100-fold stock rebound from its lowest point.
The latest blow to CarMax's stock came with the release of less-than-optimistic guidance and the announcement on November 4 of CEO Bill Nash's impending resignation, effective December 1, without an immediate successor named. However, prior to this leadership change, CarMax had already initiated a comprehensive turnaround strategy, targeting $150 million in cost savings over the next 18 months.
Looking ahead, there is cautious optimism that these internal improvements, combined with a potential resurgence in market demand throughout the coming calendar year, could pave the way for CarMax to report enhanced financial results. Even modest improvements, gradually manifesting through 2026 and 2027, could trigger a stock rally driven by better earnings and a favorable valuation adjustment. Currently trading at a forward P/E ratio of just 10, significantly below its historical range of 15 to 20 times earnings, CarMax presents an intriguing prospect for investors willing to monitor its recovery trajectory.
Reflecting on CarMax's Journey: A Lesson in Resilience and Market Dynamics
CarMax's recent struggles offer a profound reminder of the dynamic and often unforgiving nature of financial markets, particularly within sectors undergoing significant transformation. The company's battle against macroeconomic pressures and the rise of digital competitors highlights the imperative for traditional businesses to innovate and adapt swiftly. For investors, CarMax's narrative underscores the importance of a nuanced perspective: past performance, while indicative, does not solely dictate future potential. The current undervaluation, combined with a clear strategic turnaround plan, suggests that for those with a long-term vision and a tolerance for calculated risk, CarMax could represent a compelling, albeit speculative, investment opportunity. It serves as a testament to the idea that even established market players can face severe tests, and their response to adversity often defines their future success.