BMW's strategy for its 4 Series coupe and convertible, along with the high-performance M4 variants, appears to involve a prolonged production run. Despite a general market shift away from two-door vehicles, new intelligence suggests that these models will continue to be manufactured until at least June 2029.
Current BMW M4 Production Extended Until 2029 Amidst Shifting Automotive Landscape
A recent forum post by a user identified as ynguldyn on the Bimmer Post platform has disclosed that BMW intends to keep the G22 and G23 4 Series, as well as the G82 and G83 M4s, in production through the end of the current decade. Additionally, the 4 Series Gran Coupe is reportedly slated for production until June 2028. This potential extension is not entirely unexpected, especially given the 4 Series' robust performance in the US market, where it surpassed the 3 Series in sales by 10,000 units over the first nine months of the year, even with a slight year-over-year decline. BMW recently refreshed the 4 Series line and may introduce further updates before its projected cessation in four years, potentially incorporating technology from its Neue Klasse platform. The decision to retain the gasoline-powered 4 Series and M4 for an extended period is seen as a pragmatic response to the current uncertainties surrounding electric vehicle adoption. The existing models, built on BMW's enduring CLAR architecture, offer a variety of powertrain options that cater to consumer preferences. Enthusiasts can also rejoice as the M4 is expected to maintain its powerful straight-six engine, delivering 473 horsepower, a testament to BMW's commitment to its acclaimed engine designs.
This strategic move by BMW highlights the company's adaptability in a dynamic automotive market. By extending the lifecycle of popular models like the M4, BMW can leverage established platforms and cater to a segment of consumers who still value traditional internal combustion engines, particularly in high-performance vehicles. This approach provides a stable bridge as the industry transitions towards electrification, allowing BMW to gradually integrate new technologies while maintaining a loyal customer base for its classic offerings.