Experience the Fusion of Film, Fashion, and Music: A Night Honoring the King of Rock 'n' Roll
An Evening of Cinematic Charm at a Historic Parisian Venue
On a recent Saturday evening, the historic Hôtel Particulier Montmartre, a location beloved by director Baz Luhrmann, was transformed into a captivating cinematic setting for one of Paris Fashion Week's most enchanting parties. The venue's lush decor, featuring ivy-covered walls, soft lantern light, and even a live chicken perched in the garden, created an otherworldly atmosphere that perfectly echoed the spirit of Elvis Presley.
Celebrating the Legacy: A Unique Auction and Documentary Unveiling
The night was dedicated to commemorating a special Joopiter auction centered around Elvis Presley and to promoting Luhrmann's highly anticipated documentary, 'EPiC: Elvis Presley in Concert.' A standout exhibit at the event was a magnificent black and gold belt, adorned with precious stones by Mouawad. This belt, originally a good-luck charm for Luhrmann's film premiere at Cannes, is a pivotal piece in the movie's opening scenes. Caitlin Donovan, Joopiter's Global Head of Sale, highlighted its uniqueness, describing it as more than just an accessory but a vital element of the film's narrative. Luhrmann himself enthusiastically remarked on its artistic value.
A Gathering of Influential Figures in Fashion and Entertainment
Pharrell Williams and Baz Luhrmann welcomed a diverse array of friends and collaborators, including fashion icon Anna Wintour, Daft Punk's Guy-Manuel de Homem-Christo, actor Jaden Smith, designer Bella Freud, and Annie from AllDay Project. The attendees' attire mirrored the event's theme, blending rock 'n' roll edginess with theatrical elegance. Luhrmann was clad in a Prada ensemble from the Fall 2025 menswear collection, featuring a brown leather suit, white shirt, Texan boots, and Miu Miu glasses, subtly referencing Elvis's iconic leather outfits. Pharrell, always effortlessly stylish, chose light-wash flared Louis Vuitton denim paired with a black croc-print leather jacket and a monogrammed Speedy P9 Bandoulière 25. Donovan chose a vintage fringed Escada blazer, jesting that it was the perfect occasion to wear such a statement piece.
A Spirit of Creative Collaboration and Visionary Storytelling
Amidst the clinking Moët & Chandon glasses and DJ Pedro Winter's vibrant music, Luhrmann delivered an impromptu speech from a footstool, much like a scene from one of his own films. He emphasized the shared spiritual connection between him and Pharrell, highlighting their belief in transcending traditional cultural boundaries in music, film, and fashion. He shared personal anecdotes about his rural upbringing and passion for art, drawing parallels to how collectors today preserve rare Elvis footage for 'EPiC.' The moment culminated in a warm embrace between Luhrmann and Pharrell, after which they joined the dancing crowd. Pharrell lauded Luhrmann's vision, recognizing the event as a remarkable storytelling opportunity. Donovan also noted that the auction offered not just props and jewels but also unique experiences, such as watching 'EPiC' with Luhrmann himself.
The Epic Vision Continues: Auction Details and Merchandise Launch
The 'ELVIS: The EPiC Vision of Baz Luhrmann' sale is being held on Joopiter.com from October 2 to October 16, concluding at 6 p.m. EDT. In addition to rare artifacts and exclusive experiences, Joopiter and Luhrmann are releasing a limited-edition merchandise collection inspired by the film. However, on this particular Paris Fashion Week night, amidst heartfelt speeches, garden animals, and abundant rock 'n' roll glamour, the spotlight shone brightly on Baz and Pharrell, two cultural visionaries who orchestrated a celebration truly fitting for the King.