In a thrilling collaboration, model and influencer Amelia Gray has joined forces with the Los Angeles-based fashion house, Frame, established by Jens Grede and Erik Torstensson in 2012. This partnership introduces a 16-piece collection encompassing denim and ready-to-wear apparel, directly inspired by Gray's distinctive edgy and effortless street style. Her deep personal involvement ensures the collection genuinely embodies her aesthetic, offering a diverse array of essential fashion items designed for both comfort and chic appeal. The collection aims to provide a fresh perspective on contemporary fashion, allowing individuals to effortlessly elevate their everyday wardrobes with versatile and stylish pieces.
This innovative collection is anchored by a wide variety of denim styles, ranging from comfortably loose and baggy cuts that exude an off-duty supermodel vibe, to sleek, streamlined designs that can be effortlessly dressed up or down. A highlight of the outerwear selection includes a luxurious faux shearling coat and a stylish bomber jacket, perfect for adding a touch of sophistication to any ensemble. Beyond denim, the collection features unisex jeans, trendy checkered mini skirt sets, and essential cotton tunics and tanks, all meticulously curated to reflect Amelia Gray's personal style and vision for modern fashion.
Amelia Gray's Vision for Denim Innovation
Amelia Gray's collaboration with Frame showcases a fresh perspective on denim, offering a range of silhouettes that cater to diverse style preferences while maintaining an edgy, carefree aesthetic. This 16-piece capsule collection is a testament to her deep involvement and personal connection to the designs, ensuring that each item truly reflects her unique fashion sensibility. The collection emphasizes versatility, with pieces easily transitionable from casual daywear to more refined evening looks, embodying a modern approach to wardrobe staples. It represents a significant moment where a fashion icon's personal style is translated into accessible, high-quality garments.
The heart of the collection lies in its denim offerings, meticulously crafted to Gray's exacting standards. Key pieces include "The Gray," a mid-rise jean designed to elongate the legs and flatter the waist, and "The Detour," a baggy, low-rise fit tailored for a cool, contemporary look. Additionally, "The Jort" reintroduces a '90s-inspired skater short, hitting perfectly above the knee for a nostalgic yet modern touch. Gray's attention to detail extended to the washes, where she painstakingly reviewed her own denim archive to create washes that she felt were missing from the market. This personal curation guarantees a collection that is not only stylish but also deeply authentic to her fashion journey.
Expanding Beyond Denim: Outerwear and Versatile Essentials
Beyond its core denim offerings, the Amelia Gray x Frame collaboration expands into versatile ready-to-wear pieces, including a standout faux fur coat and a chic bomber jacket. These additions reflect Gray's desire to offer statement pieces that can elevate any outfit, embodying her signature street style with a blend of luxury and casual appeal. The collection also features other essentials, like unisex jeans and cotton tops, designed to be easily integrated into any wardrobe, showcasing a comprehensive approach to modern fashion essentials with a personal touch from the model herself.
Among the standout pieces, the faux fur "Amelia Coat" is a particular favorite for Gray, recalling the sophisticated yet practical style of New York City living. This oversized coat, crafted from plush faux shearling, offers both warmth and a contemporary silhouette, making it an ideal choice for any winter occasion. Another notable item is "The Nightcap bomber jacket," a sporty, lightweight layer that draws inspiration from vintage finds in Gray's personal collection. The collection further includes unisex baggy jeans that pair effortlessly with ballet flats or can be shared between partners, along with charming checkered matching mini skirt sets, a studded belt, and ultra-wearable cotton tunics and tanks designed for both solo wear and layering, creating a truly comprehensive and personally inspired wardrobe.