Alphabet (GOOGL) recently integrated its Gemini AI into the Chrome browser, a move that analysts are closely watching. Cantor Fitzgerald's Deepak Mathivanan maintained a \"Neutral\" rating and a $201.00 price target for the stock, recognizing the potential impact of this strategic product launch. The integration is seen as a pivotal step to expand AI adoption by leveraging Chrome's extensive user base. While Gemini's current user numbers are modest compared to Chrome's overall reach, Google's aggressive promotion strategy within the browser is expected to drive engagement, potentially increasing search query acceleration in the coming quarters. This development highlights the ongoing competition in the AI landscape and Alphabet's efforts to solidify its position.
Analyst Reaffirms Alphabet's Neutral Stance Amidst Gemini's Chrome Integration
On Saturday, September 27, 2025, Cantor Fitzgerald analyst Deepak Mathivanan reaffirmed a \"Neutral\" rating and a $201.00 price target for Alphabet Inc. (NASDAQ: GOOGL) following the company's significant move to embed its Gemini AI capabilities directly into the Chrome browser. This strategic product launch, unfolding three weeks after a crucial remedy ruling, primarily targets Mac and Windows desktop users, with forthcoming support for iOS devices.
This integration is poised to capitalize on Chrome's substantial market presence, which boasts approximately 4 billion monthly active users and a commanding 70% share of the desktop browser market. With Chrome contributing roughly 35% to Google's total search revenue, this new AI-driven functionality is anticipated to become a major conduit for the widespread adoption of AI technologies. Although Gemini's current monthly active user base constitutes less than 10% of Chrome's total users, Alphabet is expected to implement an aggressive promotional strategy within the browser to accelerate its uptake.
Insights from OpenAI, indicating that ChatGPT users perform an average of 3.5 queries daily—a figure comparable to the approximately 3 daily search queries on Google Search globally (excluding China)—suggest that AI assistants could achieve similar, if not higher, levels of engagement over time. Mathivanan emphasized that Chrome has historically served as a powerful distribution channel for Google's offerings. The analyst also noted that the integration introduces advanced AI functionalities to Chrome users, including intelligent browsing, contextual search, and seamless cross-tab interactions. While acknowledging that the discoverability of the Gemini icon within the browser could be improved, Mathivanan anticipates that Alphabet's concerted efforts to market Gemini on Chrome will significantly boost adoption. Consequently, Alphabet is well-positioned for an acceleration in search queries over the next few quarters, propelled by expanding AI overviews and the deeper integration of Gemini across its existing applications. Alphabet Inc., the American multinational technology conglomerate, fully owns the internet behemoth Google and its diverse portfolio of businesses.
This strategic integration underscores Alphabet's commitment to advancing its AI capabilities and enhancing user experience across its dominant platforms. The success of Gemini within Chrome could set a new benchmark for AI adoption in mainstream applications, influencing how users interact with information and services online. It also highlights the intensifying competition in the artificial intelligence sector, pushing technology giants to continually innovate and integrate AI into their core products to maintain market leadership and capture future growth opportunities.