Afew Store and KEEN Unveil "Past Forward" UNEEK WK for Mindful Movement

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In a compelling fusion of footwear innovation and contemplative practice, KEEN and Afew Store have unveiled their collaborative project, the \"Past Forward\" UNEEK WK sneaker. This special edition release is crafted to foster a more deliberate approach to movement, encouraging individuals to integrate mindful walking into their busy routines. The design thoughtfully combines advanced technology with a serene aesthetic, aiming to inspire a deeper connection with the act of ambulation.

Founded over two decades ago in Oregon, KEEN has consistently championed the creation of footwear that serves a higher purpose, emphasizing both durability and conscious design. In an era defined by rapid developments and constant motion, finding moments for deliberate contemplation has become increasingly challenging. Recognizing this, KEEN has partnered with the German retailer Afew Store to introduce a sneaker that redefines walking as a form of meditation. Their joint endeavor seeks to cultivate a more conscious and unhurried state of mind for wearers.

The silhouette of this unique footwear draws inspiration from KEEN's signature two-cord construction, enhanced by the integration of KEEN.CURVE technology. This innovative feature creates a seamless curvature from the toe to the heel, specifically engineered to facilitate a natural forward momentum with each step. Visually, the sneaker boasts a tranquil, minimalist color scheme, complemented by a robust rubberized mudguard. Subtle yet significant details, such as a custom tassel and textured ribbed cord, serve as elegant tributes to the principles of walking meditation. Through this thoughtfully designed sneaker, both brands extend an invitation to rediscover walking not merely as transit, but as a deliberate and enriching ritual, appreciating every stride along the way.

The \"Past Forward\" UNEEK WK is set to become available on August 2, exclusively through KEEN's official channels and the Afew Store, offering a tangible pathway to a more intentional lifestyle.

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